Email marketing has a high return on investment. It’s a great way for local franchises to connect directly with consumers in their markets—and whether you’re sharing news about a specific event or communicating as part of a broader campaign, email marketing can grow brand loyalty, generate leads and boost sales.

Tags: email marketing, marketing resource management, franchise

It goes without saying that change is often met with resistance. But in marketing, change and the next big idea is key to attracting new consumers, gaining market share and raising awareness of your brand. Leading change with new initiatives is an important part of any marketer’s job. Fortunately, the path of change can be a smoother, easier one to navigate with the right tools at your disposal. Here are just a few of my tips on approaching, and leading, change in your organization.

Tags: marketing resource management, strategic marketing, Leading change

Printing your marketing materials can seem like a simple task. But if you’ve ever managed a print process, you know there’s more to it than meets the eye.

Tags: printing, marketing resource management, Print budgets, print best practices, print tips

For financial institutions, local marketing can be tricky. Far too often, branches left to their own devices create and share marketing materials based on consumer feedback or needs. While local relevancy is important to drive sales, these materials are often not effective, lack brand consistency and miss cross-sell opportunities.

Tags: marketing resource management, local branch marketing, legal and regulatory compliance, financial services marketing

 

As marketers working closely with local sales channels, you already know those teams on the ground are key to driving sales with consumers.

Tags: marketing resource management, marketing fulfillment, sales support

Every day, bank branches and employees are spread across regions interacting with their local customers. Those relationships provide valuable insights into the unique needs of communities and consumers.

Tags: net finance 2013, marketing resource management, local marketing, print, local branch marketing, systems

In a recent webinar, Ian Michiels, principal and CEO of Gleanster Research, spoke of the importance of developing a road map for planning and implementing marketing resource management (MRM) software. This thought really struck a chord for me. A road map can serve many different purposes: it sets expectations, identifies possible roadblocks and helps ensure a smooth implementation.

Tags: MRM, marketing technology, marketing resource management, local marketing, print, local marketing challenges,, marketing planning, systems

 Marketing resource management (MRM) isn’t exactly a topic of most business conversations. In fact, most people don’t even know the solution exists or understand how it can solve marketing challenges and help them reach business goals.

Tags: MRM, localized marketing, marketing resource management, co-op funds, MDF funds, print, local marketing challenges,, systems

I have to admit – a recent social media post we shared caused me to do a double take. Last week, we shared an article from Harvard Business Review called “Stop trying to delight your customers.” Unsure of what the article was really about – and why we were sharing it – I took a look. And I totally got it.

Tags: technology, customer service, MRM, marketing resource management

When your organization decides to rebrand, your company’s leadership team has probably spent
hours discussing, planning and strategizing the why and what of the new brand. Once it’s time to take your new brand to customers, it’s important to invest just as much time and detail in the how - the execution of getting your new brand and messages out in local markets.

Tags: rebranding, marketing resource management, brand rollout