Rebranding? Don’t forget these steps.

Mar 26, 2015

When your organization decides to rebrand, your company’s leadership team has probably spent
hours discussing, planning and strategizing the why and what of the new brand. Once it’s time to take your new brand to customers, it’s important to invest just as much time and detail in the how - the execution of getting your new brand and messages out in local markets.

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Tags: rebranding, marketing resource management, brand rollout

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