Continuing our monthly blog series providing ideas for integrating QR codes into your marketing initiatives, the following are some creative promotional campaign ideas, organized by theme, that provide relevant reasons to connect with your customers this February. Feel free to use this post as a starting off point for brainstorming your February campaigns, or to apply any themes you especially like in your vertical directly.

It’s hard to believe it is already December, which means many marketing professionals are busy planning January marketing campaigns. Beginning this month, we are going to post a monthly blog providing ideas for incorporating QR codes into your marketing campaigns. Ideas are categorized by themes appropriate for the month. You may see an idea that you can apply directly to your business. Or perhaps reading the blog will inspire you to think of a related idea applicable to your industry. Whichever the case, we hope our January QR code campaign ideas help to make your month a success.

Theme: New Year’s Resolutions - Health

Have you looked at a calendar recently? The holiday season is no longer right around the corner, it is here. Hopefully you have started the process for your corporate holiday card campaign, but if not, don’t worry, it is not too late. This is the last in our blog series about holiday cards. We have provided tips along the way that you can use now to develop a sophisticated holiday card campaign that will:

Although you can’t give your clients and prospects the actual gift of time, by including a calendar along with your corporate holiday cards this year, you might help them manage it. This is our sixth blog in a series to help you make the most of your holiday card campaign.

As the year comes to a close, what is more timely than a calendar to start the New Year? Occasionally companies frown on employees receiving gifts, but something as widely used as a calendar, rarely gets banned. In fact, it may be welcomed, as it is one less thing the office manager needs to order for every desk.

Over the last several weeks, marketing professionals have been blogging and tweeting about the marketing trends and strategies that they expect to be big in 2011. There have been many blog posts on the growth of social media and 2011 being the year of mobile advertising. Other marketers are talking about the impact that personalized, printed marketing collateral will have as consumers begin to require the tangible, relevant, and unique touch offered by a piece of mail specifically meant for them. Still, others are questioning how successful email campaigns will be as prospects begin to receive more and more emails on their smart phones. Needless to say, all of this can get a little overwhelming and you may find yourself wondering what is it going to take to make your organization stand above the competition in 2011?

A good marketing program is the right mix between ideas and execution. As resources are constrained throughout organizations, marketing departments, like everyone else, are expected to do more with less.