Today’s marketers are increasingly adopting marketing resource management (MRM) solutions to help them manage a number of core use cases, from ensuring brand consistency and content localization to budget and workflow management.
Tags: MRM, marketing technology, marketing resource management, marketing technology buyers' resources
I recently returned from the 2018 Franchise Consumer Marketing Conference, in Atlanta, and as with past FCMC events, it was a great place for picking up fresh ideas and insights from some of franchising’s most innovative and successful marketing pros and practitioners.
Tags: marketing strategy, customer experience, local marketing automation, franchise, franchise marketing
In marketing, there may be no better resource for keeping pace with change, innovation and best practices than our marketing peers. The insights of those who have “been there, done that,” provide valuable input for finetuning our own marketing strategies and tactics.
This article was updated and republished on Sept 1, 2022.
In a Harvard Business Review article, a team of experts from Bain & Company presents an analysis of B2B client data that offers insights into what matters most to B2B buyers of business products and services. A framework emerged from their research – a pyramid which organizes 40 fundamental “elements of value” within five categories. At the bottom of the pyramid is table stakes, followed by functional value, ease of doing business, individual value and inspirational value.
Tags: technology, MRM, marketing technology, marketing resource management, martech, marketing technology buyers' resources
Bank Marketers: Charting a Path to Strategic Impact
Mar 01, 2018
In its 2018 Banking Outlook report, Deloitte’s Center for Financial Services talks about the multiple challenges banks face as they aim to transform into “more strategically focused, technologically modern and operationally agile institutions.” Among the challenges Deloitte identifies are: complex and diverging regulations, legacy systems, disruptive models and technologies, new competitors, and an often-restive customer base with ever-higher expectations.
Could there be a shake-up on the horizon regarding national advertising funds paid into by franchisees for the purpose of promoting franchise brand awareness at the national level? The answer may very well be “yes,” as new research indicates franchisors are shifting from an over-investment in national-level marketing to locally targeted campaigns, in order to tap into the local movement that consumers are increasingly embracing.
Tags: local marketing budgets, franchise, franchise marketing
The number of innovative ways to use large format printing continues to multiply, making it one of the hottest areas in marketing. According to a report in Printing Impressions, the wide-format market is growing at a rate of 10% to 12% annually.
Tags: print, print tips, large format printing
Marketing Resource Management Software Reviews, Vendor Landscape and Other Tools for the MRM Buyer
Nov 27, 2017
Today’s marketers must manage an ever-increasing number of digital channels and platforms for engaging the modern customer. This is leading many marketers to consider marketing resource management (MRM) to help them work smarter and more efficiently.
Tags: MRM, marketing technology, marketing resource management, marketing technology vendors, marketing resource management ROI, MRM ROI, MRM benefits, marketing technology buyers' resources
Brandemonium Breaks Out in Cincinnati
Oct 25, 2017
Cincinnati, the “brand capital of the world,” recently served as the backdrop for Brandemonium, a week-long, experiential, brand-focused conference and festival. Vya was fortunate to have a front row seat to this first-ever international brand event, which took place right here in our own back yard.
Tags: branding, brand consistency, marketing technology, marketing productivity, brand experience, marketing staff
How would you characterize the strength and effectiveness of your marketing organization? Do you have the right talent, martech tools and focused strategy required to compete at the level necessary to grow within your industry?
Tags: human resources, marketing technology, marketing as a service, marketing staff, martech, MaaS
