Why Companies Should Engage Employees in Social Media

Jun 23, 2014

The value of social media use in the workplace has become an important discussion among companies. No one will question the rapid growth of social media and its impact on a company, but many organizations struggle with allowing employees to engage in social media while also protecting against potential risks to corporate reputation.

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Tags: risk, facebook, Twitter, marketing, communication, social media, content, companies, employee advocacy, workplace

5 Things That Erode Brand Value (And How to Stop Them)

Apr 11, 2013

Think like a human, not like a company

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Tags: branding, silos, messaging, organizational leadership, brand image, marketing, communication, customer relations, MRM, marketing technology, marketing resource management

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