For marketers, a primary goal is to maximize marketing ROI by ensuring marketing spend produces the best results. This means sending campaigns to the right people, at the right time, with the right message. But how can you know what’s right?
Ashlie Ossege
Recent Posts
Tags: marketing ROI, campaign management, brand consistency, marketing campaign, target marketing, marketing data analytics, data-driven marketing, market research, data-driven marketing campaigns
For the first time ever, the Big Four U.S. banking institutions—JPMorgan Chase, Bank of America, Citigroup, and Wells Fargo—saw their combined assets exceed $10 trillion, which represents more than half the U.S. total. Mid-size banks face increasing competition from these mega banks that have been investing for over a decade in fintech solutions such as payments platforms, mobile banking, investment apps and automation of financial services and processes.
Tags: customer retention, financial services marketing, market research, customer satisfaction
When a marketing analyst begins the quest to build a predictive model for a marketing campaign using past data to forecast future actions, it should be simple, right?
Use past data to predict future actions. It’s science.
Tags: marketing campaign, marketing data analytics, data-driven marketing, customer data management, Actionable Marketing Data, predictive modeling, predictive modeling for marketing campaigns
Prove It: How to Track Marketing Campaign Response
Dec 22, 2020
Marketers invest significant time and resources in creating campaigns they hope will engage their target audiences, increase sales and grow their businesses. But, of course, in today’s marketing environment, hope is not enough. Marketers need to be able to make confident marketing decisions about how they invest their marketing dollars – which channels to use and when to use them – in order to achieve the greatest return on their investment.
Tags: QR Codes, marketing campaign, email marketing, direct mail marketing, brand awareness, marketing data analytics, data-driven marketing, customer data management, Actionable Marketing Data
