A Mindset for Keeping Your Social Media Journey on Track

Jun 13, 2014

In 1903 Dr. Horatio Jackson set off on a journey from San Francisco to New York becoming the first person to cross the United States in a “horseless carriage.” At the time there were only 150 miles of paved roads in the entire country. In addition, there were no gas stations and virtually no road maps as we know them today. This was America's first transcontinental road trip, and like many road trips that would follow it included breakdowns and wrong turns.

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Tags: Blog, Twitter, LinkedIn, marketing, social media, business, online, horatio jackson, strategy, social platforms, organization

Lake Wobegon Marketing Strategies

May 01, 2014

“Where all the solutions are best-in-class, the ROI is proven, and customers are engaged.”

Sounds great, doesn’t it? If you are a fan of Garrison Keillor who reports the news from Lake Wobegon – a fictional town in Minnesota – on the radio show “A Prairie Home Companion,” you probably recognized my spin on his tag line; “Reporting from Lake Wobegon, where all the women are strong, all the men are good-looking, and all the children are above average.” It’s a fun show, and I’m sure you would enjoy listening.

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Tags: Blog, ROI, marketing strategy, solutions, capabilities, customers, customer relationships, proven solution, radio show, best in class, achievements, business, news, market-leading, garrison keillor, leading provider, lake wobegon, organization

The Disappearance of Work Ethic – And How to Get it Back

Apr 29, 2014

DocuStar is delighted to welcome Eric Chester to our Marketing Organizational Leadership series. Eric is an award-winning keynote speaker and author of Reviving Work Ethic: A Leader’s Guide to Ending Entitlement and Restoring Pride in the Emerging Workforce.

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Tags: Blog, facebook, marketing, technology, Marketing Organizational Leadership, executive, employer, employee, workforce, smartphone, ambition, progress, business, workplace, labor, urbanization, innovation, gen x, gen y, millenials, work ethic

Why Your Company Needs a Blog

Apr 24, 2014

Most serious businesses with a website have a blog. Why? It’s a direct communication channel to share relevant, timely information and a simple way to connect with your customers and prospects. When your company actively blogs, it sharpens your focus to help target your market. However, a blog is also an avenue for conversation and gives your company a voice.

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Tags: Blog, engagement, SEO, social media, content, web, online presence, companies, business, sharing information, promotional, website

Print Is Important Today – More Than Ever

Apr 04, 2014

The evolution of the Internet and digital platforms might have altered the popularity of print, but it didn’t change the need for it. Print materials are a necessary part of a successful and effective communication strategy and exist in places digital media can’t, giving cross-media campaigns the chance to reach a bigger audience. Print is very much alive and plays a vital part in any marketing effort, and here’s why:

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Tags: Blog, marketing, campaign, cross-media, internet, cyber space, print, business, magazines, newspapers, decision making, brands, materials, consumer

Five Ways to Adapt to Constant Change in the Workplace

Mar 21, 2014

“I’ve been in this business for 30 years, and I’ve never seen it like this.”

I can recall hearing that statement three times over the course of my adult working life. The first time I heard it was very early in my career. My boss at the time had been a part of the Texas oil field service industry for more than 30 years, and the mid-80s oil crash was taking its toll. What once had boomed was now busting, stripper wells that had been profitable were being plugged, and new drilling activity came to a virtual standstill. Prospects in the oil business were looking pretty dim.

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Tags: Blog, social media, employer, computer, business, career, leadership, change, employees, management, strategy, function, company, volunteer, growth, digital, evolve, applications, organization, world wide web

It’s Time for Software and the Service

Mar 17, 2014

In the past, companies bought, built and maintained IT infrastructures on their own. When Software as a Service (SaaS) came along, it was widely embraced by businesses. Why wouldn’t it be? SaaS allows customers to access technology solutions without even owning the infrastructure itself.

As businesses grow in a predominately digital marketplace, some can’t keep up with rapidly changing technology. This is especially true for marketing departments. They don’t have enough time or in some cases the right staff required to be kept-up-to-date and implement new solutions that can drive revenue and expand their customer base.

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Tags: Blog, IT, marketing, technology, solutions, alternative, developer, on demand, future, business, support, marketplace, software as a service, customer, business model, marketing as a service, digital

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