5 tools to ensure brand consistency across local markets

Nov 11, 2015

Brand consistency is more than just typeface, logos and colors. It’s about delivering a brand experience with your products, services and people that customers begin to expect and anticipate. That consistent experience ultimately helps your brand stand out from competition and drive sales.

Make the path to purchase easier with a consistent, compelling brand experience across local markets.

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Tags: brand consistency, franchise, brand loyalty, brand development

Build a better brand experience from the bottom up

Nov 05, 2015

In the manufacturing industry, one of marketing’s greatest asset are the sales channels, on the ground, in local markets, who are responsible for representing, sharing and selling a brand’s products or services.

But how can you break through the noise of the sales room floor? The consumer shopping experience is very different today, and sales channels represent several different brands all at once – including competing brands.

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Tags: manufacturing, customer experience, brand loyalty, bottom up branding, bottom up marketing

3 simple ways to better connect with consumers

Oct 22, 2015

Today, consumers experience your brand across a wide-variety of platforms. As a corporate marketer, you often have control over many of these: corporate-run social media accounts, websites, marketing campaigns and more.

But, sometimes control is looser in areas where it needs to be the strongest: in-store and other in-person interactions.

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Tags: manufacturing, brand management, brand consistency, brand experience, brand loyalty, how to manage in-store experience, inspire brand loyalty, interactive displays

5 tips to inspire brand loyalty with strong customer onboarding campaigns

Sep 16, 2015

Inspiring brand loyalty these days can be challenging. Many experts argue that building loyalty is no longer just about offering the best prices or strong customer service, but rather the entire experience a consumer has with your brand, its products, services and your employees.

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Tags: insurance, Insurance Marketing, Vya, customer onboarding, brand loyalty, insurance industry

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