Is it smart to include marketing at the highest levels of strategic planning? At Vya, we think so. Organizations across a wide range of industries are searching for ways to gain their competitive advantage in the face of rapidly changing market dynamics. More than ever, marketing’s influence and insight can and should play a role in high-level business strategy.
Sep 27, 2018
It goes without saying that change is often met with resistance. But in marketing, change and the next big idea is key to attracting new consumers, gaining market share and raising awareness of your brand. Leading change with new initiatives is an important part of any marketer’s job. Fortunately, the path of change can be a smoother, easier one to navigate with the right tools at your disposal. Here are just a few of my tips on approaching, and leading, change in your organization.