Empower local branches, staff with customizable local marketing campaigns

May 07, 2015

Every day, bank branches and employees are spread across regions interacting with their local customers. Those relationships provide valuable insights into the unique needs of communities and consumers.

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Tags: net finance 2013, marketing resource management, local marketing, print, local branch marketing, systems

Where are you going? Get there with a marketing technology road map.

Apr 30, 2015

In a recent webinar, Ian Michiels, principal and CEO of Gleanster Research, spoke of the importance of developing a road map for planning and implementing marketing resource management (MRM) software. This thought really struck a chord for me. A road map can serve many different purposes: it sets expectations, identifies possible roadblocks and helps ensure a smooth implementation.

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Tags: MRM, marketing technology, marketing resource management, local marketing, print, local marketing challenges,, marketing planning, systems

Local marketing budgets, made easy

Apr 23, 2015

We work with a lot of clients who need help managing their local marketing budgets. Managing, allocating and approving requests across a number of marketing budgets – from co-op to market development funds; advisory council budgets to target market funds and more – can become a complex task. 

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Tags: localized marketing, local marketing, co-op funds, solutions, market development funds, local marketing budgets, systems

Solving local marketing challenges may be easier than you think

Apr 16, 2015

 Marketing resource management (MRM) isn’t exactly a topic of most business conversations. In fact, most people don’t even know the solution exists or understand how it can solve marketing challenges and help them reach business goals.

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Tags: MRM, localized marketing, marketing resource management, co-op funds, MDF funds, print, local marketing challenges,, systems

MRM systems deliver clear ROI

Apr 09, 2015

It’s no secret that a marketing resource management (MRM) system has a powerful impact on business. The right software can help boost sales, protect your brand, optimize marketing campaigns and streamline workflow. We’re often asked how these benefits can be translated to tangible impact to a company’s bottom line. 

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Tags: marketing resource management ROI, MRM investment, MRM ROI, MRM benefits, marketing resource management investment, systems

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