How to Personalize at Scale and Boost Engagement

Feb 19, 2013

In today’s era of digital marketing, content is king. But context is key to successfully personalizing messages for your diverse target segments. Communicating effectively in today’s marketing environment demands segment level personalization – but all too often, personalization and scale are seen as competing ends. If personalization seems complex, do not dismay. You can personalize your message at scale, reduce cost inefficiencies and improve conversions in the process. Here are three guidelines:

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Tags: PURLs, Variable Data Printing, VDP, Pesonalization, QR Codes, MRM, marketing resource management

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