Most every industry goes through a renaissance at some point. A moment when markets align, lucrative business models come to life, investors flood in and sustained growth becomes possible.
The franchise industry is seeing this renaissance right now, as many emerging companies are creating new opportunities for franchisees in new consumer and B2B categories. These companies are making franchise ownership more accessible with less investment and providing more opportunities for people to turn interests and skills into successful businesses.
Chris Heile
Chris Heile, a noted branding expert, is the Chief Strategy Officer at Intrinzic and has worked with Vya on several projects.
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Tags: corporate culture, brand consistency, leadership, brand development, franchise marketing, multi-brand marketing