Overseeing brand compliance in communications with customers and prospects can be challenging for any organization, and especially challenging when going to market with a distributed sales force or through third party dealers and distributors, but brand consistency across these channels is critical. Even details that may seem subtle, such as logo size, brand colors and the tone of any messaging communicated with your branding can dramatically impact how your organization is represented by your company’s remote brand ambassadors. With a Marketing Resource Management (MRM) system, you can streamline and automate the process of creating polished, customized brand impressions. Here’s how.
