With emerging new entrants to social bookmarking such as Tumblr and Pinterest, the social media landscape is rapidly evolving, while consumers are flocking to social networking sites en masse around the globe. Your employees, whether you are a B2B or B2C business, are powerful brand advocates for your company, which is why it’s so important for marketing to be at the hub of brand advocacy in the Digital Age, engaging with and mobilizing your employees to champion the core values of your brand. Below are some thoughts about brand advocacy in the Digital Age: