So, you’ve incorporated QR codes into your marketing campaign. You’ve created the QR codes. You’ve followed key QR code specifications to ensure your target market will be able to scan your codes. But, over time, what happens to those codes and their associated content? Although the QR codes you have placed in mailers, magazine ads and in catalogues may be highly effective today, you need to consider the shelf-life of the piece where it is printed. Once it goes to press, how long will the public have access to that code? What will they find when they scan it after six months, a year, several years? In order to ensure those who scan your QR code encounter a positive experience no matter when they scan, follow the key guidelines below for QR code lifecycle planning.
QR Codes and Media Type