Perspective, Empathy and the Art of Marketing

Oct 09, 2013

It struck me on a recent visit to a local playground: "Boy that play-set is small!" I had first visited this park when my child was just a toddler. Back then, this play-set looked enormous to me and I shadowed my youngster's every step, nervous they would plunge into the mulch far below at any moment. 

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Tags: big data, messaging, marketing, personalization, perspective, psychology, character, personas

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