Four Keys to Organizational Creativity
Apr 25, 2013
In keeping with our innovation theme this week, let’s take a more in-depth look at the driving force behind innovation: creativity.
We live in a world saturated with messaging. It’s this saturation, argues Jez Frampton, CEO of Interbrand, that makes creativity more important than ever before. The market is not necessarily a meritocracy (as much as we like to think it is sometimes); it’s often the case that the product presented most creatively is the one that is heard above the noise. This makes creativity, not product features, one of the most powerful differentiators your company can showcase.
Tags: risk, marketing leadership, creative psychology, corporate culture, creativity, diversity, marketing innovation
Are You Building a Culture of Innovation?
Apr 23, 2013
DocuStar’s MarketHUB+ marketing resource management system is a finalist for this year’s Innovation Awards to be announced this week! In the spirit of that designation, below are some guidelines for building a culture of Innovation within your company.
In an era of rapid change and evolving technology, companies that provide the culture, resources and willingness to innovate are better poised for long-term success. But in order to build a culture of innovation, businesses need to think about what innovation means to them. Too often, we hinder our ability to innovate by only thinking of innovation in grandiose terms – “What’s the next greatest product ever invented,” – and overlook smaller, more practical ways to stay ahead of the curve.
Tags: culture of innovation, marketing leadership, marketing, creativity, culture of creativity, marketing innovation
