Stephanie Blake

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Recent Posts

Direct Options - ‘Usable’ Marketing Data - What It Means & Why It Matters

Sep 30, 2021

As you may have heard, Direct Options recently became part of the Vya family. This gives us the opportunity to share our customer data management and analytics experience and knowledge with the growing community of Vya friends and followers. I am thrilled to be able to kick off this knowledge sharing with some thoughts on what I believe is the essential element of any data-driven marketing strategy: usable data.

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Tags: marketing data analytics, data-driven marketing, customer data management, Actionable Marketing Data

‘Usable’ Marketing Data - What It Means & Why It Matters

Nov 03, 2020

As you may have heard, Direct Options recently became part of the Vya family. This gives us the opportunity to share our customer data management and analytics experience and knowledge with the growing community of Vya friends and followers. I am thrilled to be able to kick off this knowledge sharing with some thoughts on what I believe is the essential element of any data-driven marketing strategy: usable data.

Read More >

Tags: marketing data analytics, data-driven marketing, customer data management, Actionable Marketing Data

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