Ian Michiels, CEO - Gleanster

Principal & CEO at Gleanster Research

Recent Posts

Brand Marketers Need a Crash Course on the Evolution of MRM

Feb 05, 2015

If you ask your colleagues and peers what MRM means, you are sure to find a complete lack of consistency in the definitions. For a software category that has been around for decades, it’s interesting how confusing it is to define it. 

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Tags: MRM, marketing resource management, local marketing, marketing operations

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