Local Marketing Insights Could Be Hiding in Your MDF Funds

Apr 21, 2016

There are many industries that use some form of MDF, co-op, or local advertising funds. Whether it is manufacturing companies selling through dealers or franchisors selling through franchisees for example, these industries who don’t sell directly to consumers can find it challenging to get a complete picture of their customer at the local level. Fortunately, by effectively managing and tracking how local marketing dollars are being spent, you can gain marketing insights that you may be missing today:

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Tags: localized marketing, local marketing, MDF funds, local marketing budgets, sales support, sales and marketing alignment, MDF marketing, marketing budget management, co-op dollars

Reduce Marketing Trash with Marketing Resource Management

Apr 07, 2016

Marketing collateral materials are an important prospect touchpoint: In a matter of seconds, they create a brand impression, convey your product or service’s unique value proposition, and ideally capture the prospect’s interest. Marketers invest a significant amount of resources in developing marketing materials. However, all too often these materials go under-utilized or unused by Sales, and tons of outdated printed pieces end up being thrown out.

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Tags: marketing ROI, print on demand, marketing resource management, marketing asset management, marketing systems, marketing resource management ROI, sales support, sales and marketing alignment, print management, marketing hub

Support local sales requests, efficiently

May 14, 2015

 

As marketers working closely with local sales channels, you already know those teams on the ground are key to driving sales with consumers.

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Tags: marketing resource management, marketing fulfillment, sales support

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