Creative Production Management 101

Feb 07, 2013

Whether it’s a one-page holiday card sent to 100 people or a comprehensive annual report distributed to thousands of company stakeholders, any creative project your business takes on has its challenges. If your designer goes through several rounds of revisions, not only can there be confusion as to which version is the most recent, but multiple documents can also eat up email or FTP storage space. Executives need to sign off on the creative, but don’t want to be overloaded with the minutiae of daily edits and emails. And every person involved has to adhere to a timeline so that the finished piece is in the hands of shareholders or customers when it needs to be.

The good news is, there are technologies available today that make it easier to manage all those moving parts. Creative production management systems let you track a project from start to finish, with every element—calendar, multiple creative versions, hours—collected and organized in one place. In short, they are automated workflow systems for managing creative projects – either within corporate marketing departments or at creative agencies.

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Tags: creative production management, CPM, marketing technology