Step Up to Creative Production Management that Won’t Leave You in an Abandoned ‘MOOD’

Nov 29, 2016

Liz Schaefer

New release of Vya creative production systems alternative to IBM MOOD

If you’ve been managing your creative projects with IBM’s Marketing Operations OnDemand (MOOD) system, previously known as Unica Marketing Operations OnDemand, you might be feeling abandoned since IBM announced it plans to end support for the product on June 30, 2017.

Instead of feeling abandoned, how about feeling supported? Vya has a great alternative for MOOD users. Our Vya creative production systems enable users to seamlessly route, approve and track progress on creative projects. Even better, we just announced a new release of the system with an upgraded user experience and enhanced reporting capabilities.

The new release of Vya creative production systems includes some really great enhancements such as:

  • Fresh interface. Intuitive and easy-to-navigate interface streamlines the user experience by providing customized dashboard views based on role—creator, approver or administrator. A single user can set up and switch between multiple roles.
  • Efficient search. Enhanced search and filter functions enable users to find what they need quickly. Ability to search by keyword with specific approval workflow, for example, enables past projects to be easily referenced.
  • Customizable notifications. Users can choose from immediate alerts, daily digests, or no notifications for specific actions.
  • Timecard dashboard. View time by individual to understand which projects are requiring the most resources.
  • Project reporting. Refined reporting views provide key data on project status, due dates, number of versions, project managers, creators assigned, date last modified, date created, etc.

Optional integration with Vya’s marketing resource management (MRM) system results in an end-to-end solution—from creative project management and digital asset management through production and distribution to the field.

We actively develop Vya creative production systems, with multiple updates planned annually. And we offer full customer support via chat, email or phone.

Vya’s COO Kandi O’Connor explains, “Because Vya is committed to actively developing and supporting our creative production management systems, users are assured they will have the most advanced solution available now and in the future.”

Isn’t it time you felt supported by your creative project management solution? We think so.

The new release is available now. Learn more about it here: or contact Vya at 800.426.7921 or

Learn how Vya can help simplify local marketing through our marketing resource management systems, solutions and print expertise.

Tags: creative production management, MRM, marketing resource management

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