Despite digital marketing’s dominance in today’s marketing mix, printed materials continue to play a vital role for end-product manufacturers. From product manuals, operating procedures and material safety data sheets, to price books and hang tags – there are certain applications that demand printed materials.
Feb 27, 2017
Nov 05, 2015
In the manufacturing industry, one of marketing’s greatest asset are the sales channels, on the ground, in local markets, who are responsible for representing, sharing and selling a brand’s products or services.
But how can you break through the noise of the sales room floor? The consumer shopping experience is very different today, and sales channels represent several different brands all at once – including competing brands.
It’s no secret that when sales and marketing work together, sales can jump. Add production teams, and these groups can create a well-oiled machine: one that can generate demand, predict need and increase sales. When you’re a manufacturer, that insight is critical to running a smooth operation.
Have you been hearing more about “co-branded” campaigns lately? It’s with good reason. Co-branded marketing campaigns can increase your reach and introduce you to new audiences, and drive brand awareness and sales.
Encourage vendor participation with solid MDF, co-op program
Market development funds (MDF) and co-op funds are one way to effectively reach local audiences. Managed correctly, these tools can motivate and incentivize affiliates, channel partners, resellers, distributors, or other third party sellers to put your brand’s message in the local marketplace with company-approved campaigns.
Sep 17, 2014
Who doesn’t want to spend money wisely? When it comes to using co-op or market development funds (MDF), effective fund management at the local level is the key to success.
Apr 16, 2013
Change can be scary, both in life and in business. To change often requires hard work and commitment, and most of the time the outcome or results of those efforts are uncertain. In business, technology is constantly driving change. While some industries are quick to embrace that change, others are slow to adapt.
Tags: digital marketing, big data, manufacturing, direct mail, online marketing, brand management, traditional marketing, campaign management, financial services, insurance, MRM, social media, marketing technology, marketing resource management
Because they target customers across multiple channels, multichannel marketing campaigns are an effective strategy to breakthrough advertising clutter and capture customer and prospect interest. Multichannel campaigns can also help to generate measureable results through integration with technologies such as PURLs and QR codes. As we move into the New Year, here are some creative ideas to help you get a head start on planning your February multichannel campaigns.
According to iMedia Connection, it is estimated that manufacturers invest $50 to $520 billion dollars in co-op marketing programs annually. In comparison to the estimated total U.S. advertising spend this year of $153 billion, reports iMedia, that translates to a lot of money available for co-op programs, but much of this funding is “left on the table.” According to the article: