A primary goal of industry conferences is to make important connections – with customers, prospects, partners, peers and others, who can help you advance your business goals. So, it was great to be doing just that – after more than a year away from the in-person event circuit – at the recent Restaurant Franchising & Innovation Summit, in Atlanta.
Dec 22, 2020
Marketers invest significant time and resources in creating campaigns they hope will engage their target audiences, increase sales and grow their businesses. But, of course, in today’s marketing environment, hope is not enough. Marketers need to be able to make confident marketing decisions about how they invest their marketing dollars – which channels to use and when to use them – in order to achieve the greatest return on their investment.
If you’re not already aware, the U.S. Postal Service is ringing in the new year with a postal rate increase. Beginning January 27th, the price of a first-class stamp will go from $.50 to $.55, the largest jump since 1991, when the rate went from $.25 to $.29.
A client recently asked me, “Why should I consider including direct mail in my marketing mix? And if I were to use direct mail, how would I track it in a meaningful way?”
You may have asked yourself these very same questions. With the shift to less expensive, metric-rich digital channels, many marketers abandoned mail as a way to reach customers and track engagement.
But marketers are always looking for the most effective ways to break through to media overloaded consumers, which is leading a growing number to revisit direct mail, particularly as part of a multichannel marketing strategy.
“Dear Sir or Madam…”
In the days before technology made it easier to personalize correspondence, it would be common to get several pieces of mail addressed to “sir or madam” or “resident” on any given day.
However, technology like marketing resource management systems has changed this. Savvy marketers can do more than customize the name of the person receiving the note. They can also tailor messages and images, both digitally and in print.
Okay, so don’t forget about branding, but everyone always talks about social media in the context of branding. So today, we’re going to focus on social media’s role in building your bottom line by closing deals…
It’s very easy in life to embrace an “out with the old, in with the new!” attitude. After all, newer is most always perceived to be better. The problem with this attitude is that it supposes the correct course of action is one or the other; a classic “if not A, then B” scenario. While that’s a theorem that’s important for software developers, mathematicians and philosophers to know, it’s not necessarily a good rule for businesses to follow.
Aug 01, 2013
Fall is just around the corner, so prepare to ramp up your sales and marketing efforts with these September multichannel campaign ideas:
Jul 02, 2013
As summer winds down, give some consideration to these multi-channel campaign ideas playing off of some lesser-known August holidays.
Tags: marketing ideas, direct mail, QR code, summer, ecommerce, health care, creative marketing, multichannel marketing, financial services, insurance, marketing campaign, email marketing, social media, August, referrals, Medicare
Jun 04, 2013
Just because July brings with it the dog days of summer doesn’t mean you should have to sweat your sales, too. Here are three ideas to help you get through the hot sales heat.
Theme: Summer Blockbuster Movie Season
Tags: marketing ideas, direct mail, QR code, summer, July, ecommerce, health care, creative marketing, multichannel marketing, financial services, insurance, marketing campaign, email marketing, social media
May 07, 2013
Last week I had the immense pleasure of attending Net Finance 2013 in Phoenix, AZ. Speakers included big names like Larry McClanahan, VP of Digital Delivery at Fifth-Third; Patrick Myron, VP Distribution Marketing at Fifth-Third and Marc Warshawsky, SVP Mobile at Bank of America, and there was a lot of good information to take away from every session. I thought it would be great to share some of the highlights and key messages in this week’s posts and discuss how it all ties back into digital marketing.
One of the biggest topics (and one I found most interesting) was a panel discussion breaking down disruptors in the banking industry. There are currently three major issues banks have to answer and adapt to: mobile wallets, money movement and the branch experience.