Podcast Transcript: Innovative Approaches for Post-Merger Rebranding

Feb 06, 2023

 

Our Guest: Jackie Hooper, SVP, Chief Marketing Officer

Company: Cadence Bank

Website: cadencebank.com

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Tags: bank marketing, marketing leadership, rebranding, B2B, corporate culture, marketing operations, brand development, Bank Marketing Today by Vya, podcast, mergers & acquisitions

Podcast Transcript: Applying Data Lessons Learned from B2C Experiences to the B2B World

Jan 11, 2023

 

Our Guest: John Stefek

Company: Enterprise Bank and Trust

Website: enterprisebank.com

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Tags: bank marketing, marketing leadership, B2B, bank marketing compliance, corporate culture, marketing operations, sales and marketing alignment, Bank Marketing Today by Vya, sales enablement, podcast, marketing data analytics, data-driven marketing, marketing portal, commercial bank marketing

Why Now May Be the Time to Build a Centralized Marketing Operation

Dec 14, 2022

Did the pandemic reveal areas within your organization that were, or are, in need of restructuring in order to build greater resilience or to develop capacity for future growth? If so, you most certainly are not alone. According to a report from Gartner titled, The Future of Marketing Organizations: Rethink Marketing’s Organizational Structures and Responsibilities, the recent period of disruption has influenced CMOs to centralize their marketing organizations to alleviate operational problems and grow their teams.

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Tags: marketing process optimization, bank marketing, brand consistency, MRM, marketing technology, marketing resource management, marketing operations, agile marketing, scale local marketing, marketing staff, marketing technology buyers' resources, multi-brand marketing

Podcast Transcript: How to Find the Balance Between Marketing's In-house Talent & External Agencies

Dec 08, 2022

 

Our Guest: Tom McEntee

Company: NBT Bank

Website: nbtbank.com

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Tags: branding, bank marketing, marketing leadership, corporate culture, local marketing, marketing operations, marketing talent, community sponsorship, Bank Marketing Today by Vya, podcast, data-driven marketing, in-house vs external marketing agency, commercial bank marketing

Does Your Marketing Portal UX Make More Work for Marketing and Frontline Users?

Nov 16, 2022

What do your end users really think about your organization’s approach to marketing resource management? Even without explicit feedback, you can gauge their level of satisfaction by whether or not they use the marketing materials you create for them, or by how many questions or special requests you receive about your marketing resources.

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Tags: bank marketing, employee engagement, MRM, marketing technology, marketing resource management, marketing operations, risk management, marketing staff, marketing technology buyers' resources, multi-brand marketing

How to Avoid Getting Stuck With an Unmanageable Marketing System

Oct 05, 2022

My colleague Martha France recently wrote about how marketing organizations are being asked to do more than ever to contribute to operational effectiveness company-wide. This expanded role requires investments in talent and advanced, often complex, software systems. Choosing the right marketing technology for your organization is essential, but it’s only part of the equation. How you staff, configure and manage these systems correlates directly with the value your organization derives from the technology, which ultimately impacts competitive advantage and the return on your investment.

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Tags: marketing ROI, bank marketing, marketing budget, MRM, marketing technology, marketing resource management, marketing operations, risk management, marketing resource management investment, Competitive advantage, marketing staff, marketing technology buyers' resources

Sharing the Benefits and Costs of Marketing’s Expanding Role

Aug 23, 2022

Advances in technology, changing customer needs, and other market and societal forces are converging to evolve and expand the marketing function. Indeed, “Marketing’s role in strengthening a company’s operating effectiveness has never been more important,” according to a recent report in Harvard Business Review.

Here are some examples of how marketing’s cross-departmental involvement is being used to strengthen companies’ operational effectiveness.

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Tags: bank marketing, marketing budget, human resources, collaboration, marketing technology, customer experience, marketing operations, marketing staff, marketing technology buyers' resources

Podcast Transcript: Storytelling for Social Good

Jun 20, 2022

 

Our Guest: Corey Dall

Company: First Bank

Website: localfirstbank.com

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Tags: branding, bank marketing, marketing leadership, corporate culture, collaboration, brand consistency, Bank Marketing Today by Vya, podcast, marketing data analytics, data-driven marketing, social responsibility, philanthropy

Podcast Transcript: How to Build a Brand Internally & Why All Great Brands are Operational

Apr 11, 2022

 

Our Guest: Erin Pryor

Company: First Horizon Bank

Website: first horizon.com

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Tags: branding, digital marketing, bank marketing, buy-in, marketing leadership, brand consistency, sales and marketing alignment, banking customer experience, Bank Marketing Today by Vya, podcast, marketing data, social responsibility

Why Brand Consistency Is So Important

Nov 30, 2021

What does the term brand mean to you? Many people mistakenly see brands as merely logos and color palettes, when in fact, brands are so much more. Your brand is the platform for presenting your business and its values to the marketplace. It differentiates your company, your core products and your services, in a way that guides the customer journey.

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Tags: bank marketing, brand consistency, Marketing Communication, brand experience, marketing channels

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