For the first time ever, the Big Four U.S. banking institutions—JPMorgan Chase, Bank of America, Citigroup, and Wells Fargo—saw their combined assets exceed $10 trillion, which represents more than half the U.S. total. Mid-size banks face increasing competition from these mega banks that have been investing for over a decade in fintech solutions such as payments platforms, mobile banking, investment apps and automation of financial services and processes.
Tags: bank marketing, customer retention, market research, customer satisfaction
Tags: mobile banking, bank marketing, online banking, corporate culture, technology, customer service, customer experience, innovation, banking customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast
Our Guest: Jim Stadler, Executive Vice President,
Chief Marketing & Communications Officer
Company: First Midwest Bank
Tags: branding, bank marketing, brand consistency, customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness
As we, at Vya, have been working through the COVID-19 crisis, supporting the marketing and communications needs of our clients and developing our own marketing and messaging, we have learned from, and continue to reference, many useful resources. Here is a list of what I have found to be the most helpful resources for marketing during the coronavirus pandemic.
Tags: marketing tools, bank marketing, resources, franchise, crisis communication
Podcast Transcript: How to bring a brand story to life in an industry undergoing consolidation and acquisitions
Mar 16, 2020
Tags: branding, bank marketing, brand consistency, customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast, mergers & acquisitions, brand story, brand awareness
Podcast Transcript: How to Bring Cross Functional Teams Together to Focus on the Strategic Side of Marketing
Feb 19, 2020
Our Guest: Kevin Mackiewicz,
Vice President | Marketing Director, Wealth and Asset Management
Company: Fifth Third Bank
Tags: bank marketing, customer experience, sales and marketing alignment, strategic bank marketing, Bank Marketing Today by Vya, sales enablement, podcast, mergers & acquisitions
Benchmark Your Marketing Budget
Nov 22, 2019
Whether your marketing budget is growing or shrinking, you no doubt need to figure out how to fund marketing’s expanding role, a growing number of marketing channels and the integration of new marketing technologies.
Tags: bank marketing, marketing budget, marketing strategy, marketing technology, franchise marketing
Imagine trying to recruit top marketing talent without the help of HR, or implementing a new CRM system without the skills and abilities of your IT department. To be effective, marketing needs to be supported by a strong network of internal partnerships.
Tags: bank marketing, financial services, MRM, marketing strategy, marketing technology, marketing resource management, relationship-building, strategic bank marketing
Fostering a Corps of Active Brand Promoters
Sep 10, 2019
Word-of-mouth referrals and recommendations are the currency of business success today. More than ever, they are key to establishing trust and building awareness. According to Nielsen, 83% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services, making them a powerful resource to amplify your message.
Tags: marketing process optimization, bank marketing, brand advocacy, MRM, marketing technology, Insurance Marketing, marketing resource management, local marketing, local marketing automation, franchise, franchise local marketing
Today’s technology helps us address our goals of working smarter, faster and better. But even with the latest innovations, are there activities that Marketing continues to spend too much time on? And are these activities getting in the way of Marketing’s ability to contribute strategically to the organization?
Tags: marketing process optimization, bank marketing, bank marketing compliance, MRM, marketing strategy, marketing technology, marketing resource management, CRM, strategic bank marketing, market research