Technology has made it easier than ever for distributed organizations to execute marketing campaigns at the local level. With marketing resource management (MRM) systems, programs can be centrally managed by corporate marketing to maintain control over things like brand standards, custom requests, messaging, regulatory compliance, and approvals, while also empowering local teams to customize campaigns to provide greater relevance to their local customers.
Tags: bank marketing, campaign management, marketing campaign, MRM, marketing technology, Insurance Marketing, marketing resource management, local marketing, distributed marketing, franchise marketing
Tags: bank marketing, corporate branding, marketing technology, marketing operations, relationship-building, strategic marketing, banking customer experience, martech, Bank Marketing Today by Vya, podcast, Actionable Marketing Data
For the first time ever, the Big Four U.S. banking institutions—JPMorgan Chase, Bank of America, Citigroup, and Wells Fargo—saw their combined assets exceed $10 trillion, which represents more than half the U.S. total. Mid-size banks face increasing competition from these mega banks that have been investing for over a decade in fintech solutions such as payments platforms, mobile banking, investment apps and automation of financial services and processes.
Tags: mobile banking, bank marketing, online banking, corporate culture, technology, customer service, customer experience, innovation, banking customer experience, strategic bank marketing, Bank Marketing Today by Vya, podcast
Our Guest: Jim Stadler, Executive Vice President,
Chief Marketing & Communications Officer
Company: First Midwest Bank
As we, at Vya, have been working through the COVID-19 crisis, supporting the marketing and communications needs of our clients and developing our own marketing and messaging, we have learned from, and continue to reference, many useful resources. Here is a list of what I have found to be the most helpful resources for marketing during the coronavirus pandemic.
Podcast Transcript: How to bring a brand story to life in an industry undergoing consolidation and acquisitions
Mar 16, 2020
Podcast Transcript: How to Bring Cross Functional Teams Together to Focus on the Strategic Side of Marketing
Feb 19, 2020
Our Guest: Kevin Mackiewicz,
Vice President | Marketing Director, Wealth and Asset Management
Company: Fifth Third Bank
Nov 22, 2019
Whether your marketing budget is growing or shrinking, you no doubt need to figure out how to fund marketing’s expanding role, a growing number of marketing channels and the integration of new marketing technologies.
Imagine trying to recruit top marketing talent without the help of HR, or implementing a new CRM system without the skills and abilities of your IT department. To be effective, marketing needs to be supported by a strong network of internal partnerships.