Every day, marketing and operations teams face a number of hurdles just to get the right message in front of the right consumer. They need to help local branches and employees customize marketing materials, but still maintain oversight of marketing pieces.
It’s a delicate balance to find. Too much control leaves you inundated with requests, approvals and questions. Too little control leaves branches creating materials without any review or approval – meaning compliance and brand standards are overlooked or disregarded.
Fortunately, that balance can be found in a surprising place – marketing process. Reviewing day-to-day operations and processes can give you a better understanding of where roadblocks often occur, and help you identify solutions to help make things a little easier and a lot more productive.
We often work with clients in the financial services industry, and across many others industries, that need to streamline marketing processes and operations to better meet the needs of local teams and consumers. Common marketing areas that can quickly become overly, and unnecessarily complex, include:
- Approval process
- Compliance management
- Managing and updating rates and disclosures
- Managing local marketing budgets
- Data management
- And more
While I know reviewing marketing processes isn’t the most exciting task, it can lead to significant business impact. Our clients often find that, after streamlining operations, they can better achieve business and department goals, such as:
- Connect with more consumers
- Save money on marketing operations
- Personalize local marketing materials
- Develop new, compelling campaigns
These lists only begin to scratch the surface of what reviewing and streamlining marketing processes can do for you and your company. Read our white paper, “Do More with Simplified Marketing Operations” for an easy-to-follow guide on how you can review and improve your processes and operations to make a bigger impact on your company’s bottom line.
