What does the term brand mean to you? Many people mistakenly see brands as merely logos and color palettes, when in fact, brands are so much more. Your brand is the platform for presenting your business and its values to the marketplace. It differentiates your company, your core products and your services, in a way that guides the customer journey.

Tags: brand consistency, Marketing Communication, brand experience, marketing channels, financial services marketing

 

Our Guest: Mark Pedrotti, SVP, Director of Marketing

Company: Berkshire Bank

Website: berkshirebank.com

Tags: branding, digital marketing, financial services marketing, Bank Marketing Today by Vya, podcast, marketing data, social responsibility

Through our Bank Marketing Today podcast, I’ve had the distinct pleasure of speaking with a number of successful financial marketing executives who have taught me and our listeners a great deal about successful marketing strategies for banking products.

Tags: marketing strategy, video, financial services marketing, banking customer experience, Bank Marketing Today by Vya, data-driven marketing, marketing strategy for banking products

Marketing asset management is software that enables marketers to efficiently and effectively deploy and manage approved, locally customizable marketing assets across their distributed organizations.

Marketers have a tough job to do – particularly in distributed organizations. Managing all the materials for marketing campaigns, events, programs and sales teams across multiple regions can have you running in circles. To accomplish marketing goals and maintain sanity, effective marketing asset management is essential.

Tags: brand consistency, MRM, marketing resource management, marketing asset management, financial services marketing, streamline marketing, distributed marketing, marketing portal, marketing resource management best practices

We’ve all seen the headlines – job openings in the U.S. are at a record high. According to the latest report from the Bureau of Labor Statistics, employers nationwide are struggling to fill more than 9.2 million job openings. The events of 2020 have created an unusual workforce environment, marked simultaneously by higher unemployment and a labor shortage.

Tags: corporate culture, human resources, collaboration, MRM, marketing technology, customer experience, marketing resource management, brand experience, recruiting

As you may have heard, Direct Options recently became part of the Vya family. This gives us the opportunity to share our customer data management and analytics experience and knowledge with the growing community of Vya friends and followers. I am thrilled to be able to kick off this knowledge sharing with some thoughts on what I believe is the essential element of any data-driven marketing strategy: usable data.

Tags: marketing data analytics, data-driven marketing, customer data management, Actionable Marketing Data

 

Our Guest: Laura Sullivan Ethridge, EVP Chief Marketing Officer

Company: Hancock Whitney

Tags: brand experience, financial services marketing, Bank Marketing Today by Vya, podcast, brand story, data and analytics

 

Our Guest: Charles Freeman

Company: Academy Bank

Tags: customer service, customer experience, brand experience, financial services marketing, banking customer experience, Bank Marketing Today by Vya, podcast, data and analytics

A primary goal of industry conferences is to make important connections – with customers, prospects, partners, peers and others, who can help you advance your business goals. So, it was great to be doing just that – after more than a year away from the in-person event circuit – at the recent Restaurant Franchising & Innovation Summit, in Atlanta.

Tags: employee engagement, brand consistency, QR Codes, direct mail marketing, local marketing, franchise marketing, data-driven marketing, Actionable Marketing Data, Restaurant marketing

Be honest… is your marketing resource management (MRM) system (marketing portal) in need of the Marie Kondo tidying up treatment? Do your users have to sift through years of outdated materials to find a marketing piece that matches their current needs? Are new materials going unused simply because users can’t find them amidst the volumes of outdated assets?

If you answered yes to any of these questions, it may be time to declutter your marketing portal and put some simple processes in place to easily keep things fresh moving forward.

Tags: MRM, marketing resource management, financial services marketing, streamline marketing, distributed marketing, marketing portal, marketing resource management best practices