Most every industry goes through a renaissance at some point. A moment when markets align, lucrative business models come to life, investors flood in and sustained growth becomes possible.
The franchise industry is seeing this renaissance right now, as many emerging companies are creating new opportunities for franchisees in new consumer and B2B categories. These companies are making franchise ownership more accessible with less investment and providing more opportunities for people to turn interests and skills into successful businesses.
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Tags:
corporate culture,
brand consistency,
leadership,
brand development,
franchise marketing,
multi-brand marketing
Face-to-face conferences are back - thankfully! If you’re like me, you value the chance to learn, in-person, from the leaders in your industry, discover the latest trends and best practices, and connect with peers and prospects.
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Multi-brand franchising is on the rise. Experts estimate more than half of all franchise units in the U.S. are owned by either multi-unit or multi-brand franchisees. Franchisors are strategically developing new complementary brands and acquiring brands in adjacent industries to build brand families that diversify and synergize their franchise businesses.
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Tags:
MRM,
marketing resource management,
franchise marketing,
marketing portal,
Restaurant marketing,
home services marketing,
multi-brand marketing,
cross-selling,
co-branding
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Tags:
branding,
digital marketing,
buy-in,
marketing leadership,
brand consistency,
financial services marketing,
sales and marketing alignment,
banking customer experience,
Bank Marketing Today by Vya,
podcast,
marketing data,
social responsibility
Stephen Covey, the bestselling author of The 7 Habits of Highly Effective People, once said, “If there’s one thing that’s certain in business, it’s uncertainty.” I’m not sure that even Mr. Covey could have envisioned just how uncertain things would become.
Indeed, those in the restaurant business are managing through unprecedented uncertainty every day. In a recent survey by the National Restaurant Association, 96% of restaurant operators said they experienced supply delays or shortages of key food or beverage items in recent months.
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Tags:
MRM,
marketing resource management,
franchise marketing,
marketing portal,
Restaurant marketing,
menu flexibility,
location profile management
Since 2020, the home maintenance services market has been experiencing a pandemic boost, as people’s lives have become more focused than ever around house and home. Homeowners are expected to continue spending in the year ahead. In a recent Thumbtack survey, 30% of U.S. homeowners said they plan to invest $10,000 or more on home projects in the next 12 months, and another 22% plan to spend $5,000-$9,999.
How can you ensure your home maintenance service business or franchise is capturing its share of this booming market? And, how can you continue to connect with your best customers, even after the factors currently driving this favorable market recede?
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Tags:
Marketing Communication,
marketing channels,
customer segmentation,
franchise marketing,
market research,
home services marketing,
customer targeting,
customer profile
What does the term brand mean to you? Many people mistakenly see brands as merely logos and color palettes, when in fact, brands are so much more. Your brand is the platform for presenting your business and its values to the marketplace. It differentiates your company, your core products and your services, in a way that guides the customer journey.
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Tags:
brand consistency,
Marketing Communication,
brand experience,
marketing channels,
financial services marketing
Through our Bank Marketing Today podcast, I’ve had the distinct pleasure of speaking with a number of successful financial marketing executives who have taught me and our listeners a great deal about successful marketing strategies for banking products.
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Tags:
marketing strategy,
video,
financial services marketing,
banking customer experience,
Bank Marketing Today by Vya,
data-driven marketing,
marketing strategy for banking products
Marketing asset management is software that enables marketers to efficiently and effectively deploy and manage approved, locally customizable marketing assets across their distributed organizations.
Marketers have a tough job to do – particularly in distributed organizations. Managing all the materials for marketing campaigns, events, programs and sales teams across multiple regions can have you running in circles. To accomplish marketing goals and maintain sanity, effective marketing asset management is essential.
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Tags:
brand consistency,
MRM,
marketing resource management,
marketing asset management,
financial services marketing,
streamline marketing,
distributed marketing,
marketing portal,
marketing resource management best practices
