Bank Marketing Today
by Vya Podcast

Leveraging AI and Machine Learning to Augment Bank Marketing
10.15.2024

 

 

OUR GUEST: Avi Patel
COMPANY: Fulton Bank
WEBSITE: www.fultonbank.com
Subscribe to Avi Patel’s YouTube channel: www.youtube.com/@AviPatel68

 

Avi Patel, Chief Data Scientist and CMO at Fulton Bank, discusses his journey from coding to marketing analytics, emphasizing the integration of data science and marketing. He highlights the evolving role of AI and machine learning in enhancing customer experiences and predictive marketing and the need to become a full-stack marketer.

 

 

OUR HOST
Allan Greer
Allan Greer With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.

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