Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the November Marketing News Snapshot.
How Much Is A Pinterest Pin Worth? Much More Than a Tweet
Analytics firm Piqora conducted a nine-month study to determine the value of Pinterest to brands. The results are somewhat surprising, especially when compared to other social media platforms. What’s most interesting is Piqora is actually able to provide hard numbers (i.e. $$$) in defining the value of a pin. Read the full article. (11/19/2013, Fast Company)
YouTube Is Now Much Safer For Brands
Garrett Sloane at Ad Week takes a look at Google’s new commenting policy on YouTube and how it impacts brands. By requiring would-be commentators to sign up for a Google+ account (which would attach a name and face to the comment), Sloane says brands will have to worry less about so-called trolls and vitriolic comments taking the dialogue down an ugly path. Read the full article. (11/17/2013, Ad Week)
Study Claims Marketers Shouldn’t Worry Over Gmail Tabs: 4 Months In & Not Much Has Changed
Email marketing data provider Return Path conducted a study on the impact of Gmail’s new tab system to see if it actually affected reader rates. Interestingly, Gmail users are going out of their way to read the commercial emails that are sent to the non-primary tabs. Read the full article. (11/21/2013, Marketing Land)
How Much Is Online Presence Helping Small Business?
This article from Forbes looks at small businesses’ web practices and where they’re coming up short. Research indicates many businesses are relying too heavily on social media platforms to carry their banner, neglecting to create or develop their own websites, much to their detriment. Read the full article. (11/25/2013, Forbes)
Data Quality’s Dirty Little Secret
A new survey finds that “organizations that are experiencing revenue growth are about three times more likely to have clean data than organizations with flat or declining revenue growth.” That doesn’t mean clean data is responsible for the growth, but it’s hard to imagine there isn’t some sort of positive correlation between the two. Read the full article. (11/25/2013, Direct Marketing News)