Bank Marketing
Optimization Playbook

A Plan for Becoming More Strategic Using
Marketing Resource Management

bank marketers

Bank Marketing Optimization Playbook


In a recent survey of senior bank marketing executives, 69.3% of respondents said their CMO is “rarely” or “never” asked to present at Board of Director meetings.

The Bank Marketing Optimization Playbook is designed to help you identify specific steps you can take to increase marketing’s strategic impact in your banking organization by:

  • Assessing your current situation
  • Identifying optimization opportunities
  • Addressing specific scenarios where technology can be applied to streamline routine tasks (requests management, event support, banking center support, compliance management, audits, etc.)

The playbook is available now, at no cost, compliments of Vya.

Click here to read the full playbook

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Our industry is evolving, and we've evolved right along with it. Docustar is changing its name to Vya. We saw the need for simple solutions to help distributed marketing companies manage their workflow and overcome the complexity of localized campaigns. The name Vya represents this simplicity. And stands for our mission to use systems, solutions and print to help free your time and simplify your workflow.