Bank Marketing Today
by Vya Podcast

Applying Data Lessons Learned from B2C Experiences to the B2B World
01.11.2023

 

OUR GUEST: John Stefek, Senior Vice President – Director of Marketing
COMPANY: Enterprise Bank and Trust
WEBSITE: enterprisebank.com

 

What data lessons can you extract from B2C experiences and apply to the B2B world? John Stefek, SVP, Director of Marketing at Enterprise Bank and Trust shares the similarities between consumer and business marketing and the differences to be aware of.

 

Mentioned in this episode:

Enterprise University – 90 minute classes on topics such as leadership, finance, HR, IT, sales and marketing, personal development.

Enterprise.ing Podcast – Conversations for business leaders about building powerful connections, cultivating and growing business relationships.

Flint McGlaughlin and the MarketingSherpa.

 

 

 

 

Share
Tweet
Share

Episode Transcript

VIEW FULL LIST OF EPISODES

Our Solutions

Marketing Resource Management System

Enabling your teams and frontlines to easily access customizable materials, kits, campaigns, and more - many of which can be produced, distributed, and executed by Vya.

Learn more about the Vya System    

Campaign Execution Services

Initiated through the Vya system or as an offline project, Vya’s campaign execution services help you engage your targets and deliver results.

Learn more about Campaign Services    

Print Production Services

Vya produces on-demand customized and static printed materials ordered through the Vya system as well as offline projects.

Learn more about Print Services    


Your submission was successful!
You will be contacted by a member of the Vya team shortly.

Click to continue to our new website.

We're transforming our brand, and the way you do business.

Our industry is evolving, and we've evolved right along with it. Docustar is changing its name to Vya. We saw the need for simple solutions to help distributed marketing companies manage their workflow and overcome the complexity of localized campaigns. The name Vya represents this simplicity. And stands for our mission to use systems, solutions and print to help free your time and simplify your workflow.