We love December for family traditions and connecting with our loved ones. While Santa is making his list and checking it twice, your customers will be looking for ways to check off their own ‘honey do’ and to do lists, making December a perfect month to request an annual account or policy review and to help your customers get a jump on their winter home projects alike. Here’s your guide to using QR codes in creative and thoughtful ways this holiday season.
Theme: Account Management & Review
Sample Industries: Banking, Financial Services, Property and Casualty Insurance, Retail
- Use QR codes on statements to link to a mobile application where customers can manage payments simply and quickly from their smartphones
- Use QR codes on direct mailers and statements to verify customer contact information or to build your opt-in customer list
- Use QR codes on direct mailers to dynamically schedule an account or policy review and thank your customers for their business
Theme: Winter Home Projects
Sample Industries: Banking, Building Products, Financial Services, Property and Casualty Insurance, Retail
- Use QR codes on vending posters and purchase receipts to RSVP to in-store DIY (do-it-yourself) training events for winter home projects
- Use QR codes in promotional emails and on direct mailers to offer incentives for weatherproofing your home with ENERGY STAR® qualified heating products
Theme: Charitable Giving
The giving spirit of the holidays is the perfect opportunity to partner with an organization serving those in need (see below for examples to get you started). Of particular note, December 1st has been designated World AIDS Day to call attention to the millions of people globally living with HIV.
Sample Industries: Banking, Financial Services, Groceries, Health Insurance, Hospitals and Clinics, Life Insurance, Retail
- Use QR codes on vending posters and flyers to help raise awareness for AIDS prevention and treatment and link to donation sites
- Use QR codes on store purchase receipts to promote a cause of your choice, such as Operation Warm, where financial contributions will help provide new winter coats for children in need this season
- Use QR codes on direct mailers to link to a mobile-optimized website with locations of local Salvation Army, Goodwill and food bank donation sites
- Use QR codes on flyers and vending posters to connect customers and employees with local volunteer opportunities
Theme: The Holidays
Sample Industries: Banking, Financial Services, Retail
- Use QR codes in promotional emails to offer discounts and incentives on holiday shopping and entertainment
- Use QR codes to enable a personal holiday greeting with a gift card or retail purchases, such as J.C. Penney’s creative use of QR codes last holiday season
Need help executing your campaign? We can help! Let us know via our Contact Us page and someone from our team will be in touch to follow up.
Pre-launch Checklist:
- Include a call to action to improve chances of QR redemption.
- Test QR codes and review our recommended QR code specifications before launching any campaign.
- Have a plan in place for how you’re going to retire and redirect content after the life of your QR code promotion.
With the holiday shopping in full swing and Christmas just around the corner, QR codes can be used to provide convenience, discounts and information with the scan – and even inspire generosity through financial gifts and donations – throughout the holidays.
Tags: QR Codes, insurance, Building Products, Retail, financial services marketing
