Insurance agents in local markets represent your brand and services to customers every day. They share emails, brochures, sales messages, mailings and other corporate-approved marketing materials on your behalf. Setting a strategy to share the same messages and promote your brand on their social media networks is a natural extension.
Inspiring brand loyalty these days can be challenging. Many experts argue that building loyalty is no longer just about offering the best prices or strong customer service, but rather the entire experience a consumer has with your brand, its products, services and your employees.