Creative Multichannel Campaign Ideas for July

Jun 04, 2013

Just because July brings with it the dog days of summer doesn’t mean you should have to sweat your sales, too. Here are three ideas to help you get through the hot sales heat.

Theme: Summer Blockbuster Movie Season

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Tags: marketing ideas, direct mail, QR code, summer, July, ecommerce, health care, creative marketing, multichannel marketing, financial services, insurance, marketing campaign, email marketing, social media

How to Partner with Distributors on Up-sell and Cross-Sell Campaigns

May 10, 2013

Whether you are in the financial services, insurance or manufacturing (e.g. building products) verticals, planning joint campaigns with your distributed sales channels is a great way to generate new up-sell and cross-sell business. Because they already know and likely trust your business, existing customers are a prime audience for additional sales, but they may not be properly informed about the full scope of products or services in your portfolio. You may expect that your distributors are taking initiative to nurture up-sell and cross-sell business from their current customers, but they may need a little push. However, if you provide direction and make it easy for distributors to participate, you can both profit. Here’s how:

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Tags: Marketing Programs, financial services, insurance, marketing campaign, Distributed Sales Model, Building Products, MRM, marketing resource management, local marketing automation, sales and marketing alignment

From Net Finance 2013: The Mobile Challenge

May 09, 2013

On Tuesday, we discussed how mobile wallets, money movement and the branch experience are changing the game, and in many ways those three factors affect and are affected by the rising tide of mobile. The question now facing banks is: Will they rise with that tide, or be consumed by it? It was one of the major topics covered at Net Finance 2013 last week, so let’s continue our recap with a look at three mobile-related issues banks will have to adapt to:

IT and marketing cross-over
A big concern for banks is the new demand placed on their IT departments. And it really isn’t so much the demand, rather the expanded role it gives IT, one that has a tendency to cross over into marketing’s territory. Usability and consistency across mobile devices is critical and it’s IT’s job to make sure both of those elements are in place.

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Tags: digital marketing, mobile marketing, mobile banking, bank marketing, net finance 2013, security, technology, financial services

From Net Finance 2013: Three Disruptors in Banking

May 07, 2013

Last week I had the immense pleasure of attending Net Finance 2013 in Phoenix, AZ. Speakers included big names like Larry McClanahan, VP of Digital Delivery at Fifth-Third; Patrick Myron, VP Distribution Marketing at Fifth-Third and Marc Warshawsky, SVP Mobile at Bank of America, and there was a lot of good information to take away from every session. I thought it would be great to share some of the highlights and key messages in this week’s posts and discuss how it all ties back into digital marketing.

One of the biggest topics (and one I found most interesting) was a panel discussion breaking down disruptors in the banking industry. There are currently three major issues banks have to answer and adapt to: mobile wallets, money movement and the branch experience.

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Tags: digital marketing, direct mail, mobile banking, mobile wallet, net finance 2013, money movement, online banking, financial services, email marketing

Creative Multichannel Campaign Ideas for June

May 02, 2013

June brings with it plenty of hot weather…along with plenty of summer marketing opportunities. Check out these multi-channel campaigns to boost your bottom line.

Theme: National Doughnut Day (June 7)

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Tags: marketing ideas, direct mail, QR code, summer, ecommerce, health care, creative marketing, multichannel marketing, June, financial services, insurance, marketing campaign, email marketing, social media

How to Make the Transition to Digital Marketing

Apr 16, 2013

Change can be scary, both in life and in business. To change often requires hard work and commitment, and most of the time the outcome or results of those efforts are uncertain. In business, technology is constantly driving change. While some industries are quick to embrace that change, others are slow to adapt.

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Tags: digital marketing, big data, manufacturing, direct mail, online marketing, brand management, traditional marketing, campaign management, financial services, insurance, MRM, social media, marketing technology, marketing resource management

Creative Multichannel Campaign Ideas for May

Apr 03, 2013

As the weather continues to warm and spring swings into full gear, here are some ideas to help fill out your May marketing calendar.

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Tags: marketing ideas, direct mail, QR code, creative marketing, multichannel marketing, May, financial services, insurance, marketing campaign, email marketing, social media

How Much Do Consumers Really Trust You? (And What to Do About It)

Mar 26, 2013

Whether it’s trust in the product, trust in the brand, trust in the content or trust in the person making the pitch, trust is the vital element upon which nearly all deals are made. But as statistics show, trust is hard to come by these days. So where do consumer attitudes toward businesses stand, and what can businesses do to change those attitudes?

Trust issues

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Tags: branding, internet marketing, risk, bank marketing, trust, rapport, messaging, credibility, financial services, marketing campaign

A Mobile Banking Marketing Update

Mar 14, 2013

Mobile banking is still in its infancy, but researchers and analysts are already forecasting its prevalence in the not-too-distant future. Despite the optimism, some variables have banks and their customers slow to fully embrace all the possibilities of mobile banking. Still, the technology offers major upside for marketers in the financial services industry. But in order to capitalize, they first need to know the details.

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Tags: mobile marketing, tablets, mobile banking, mobile e-mail, bank marketing, mobile optimization, mobile wallets, smartphones, financial services, marketing campaign

Creative Multichannel Campaign Ideas for April

Mar 05, 2013

A new month means new opportunities to connect with clients in meaningful ways through creative multichannel campaigns. Here are a few ideas to help you capitalize on all of the positive energy April and the turn of the season from winter to spring have to offer.

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Tags: marketing ideas, direct mail, QR code, financial services, insurance, marketing campaign, PURL, social media

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