‘Tis the season to….simplify.

Dec 10, 2015

Simplify-Holidays-Vya-DecBLOG_1.jpgThis time of year, excess can be all around us. Too often, the holidays quickly become overwhelming and a source of stress instead of something to enjoy. To me, it’s all about getting back to the basics.

It’s about making things easier by removing items off my to-do lists, where appropriate, and staying focused on what really matters.

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Tags: leadership, Vya, Simplify

Is Your Team Mired in Marketing Minutia?

Oct 28, 2015

Every day, marketers are tasked with more and more responsibilities. We need to think big picture, but at the same time support sales staff spread across the country. Our productivity can take a hit when we stop focusing on innovative projects in order to cross items off our to-do list.

When we get mired in this marketing minutia – the every day tasks that keep us from planning, innovative and creating powerful new campaigns – it’s time to look for ways to streamline activities and improve productivity.

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Tags: financial services, marketing productivity, marketing resource management, Vya, streamline marketing

Amplify your message with the right social media strategy

Oct 14, 2015

Insurance agents in local markets represent your brand and services to customers every day. They share emails, brochures, sales messages, mailings and other corporate-approved marketing materials on your behalf. Setting a strategy to share the same messages and promote your brand on their social media networks is a natural extension.

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Tags: insurance, Insurance Marketing, social media strategy, Vya, insurance industry, insurance agents, how insurance agents can use social media

Four questions to consider when creating a multi-channel marketing campaign

Oct 01, 2015

In today’s marketing landscape, reaching consumers where they are is more critical than ever. They want information easily accessible across an increasingly diverse set of channels.
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Tags: multichannel marketing, local marketing, Vya

Simplify your marketing process for more powerful, meaningful results

Sep 24, 2015

Every day, marketing and operations teams face a number of hurdles just to get the right message in front of the right consumer. They need to help local branches and employees customize marketing materials, but still maintain oversight of marketing pieces.

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Tags: financial services, marketing resource management, marketing operations, marketing process, Vya

5 tips to inspire brand loyalty with strong customer onboarding campaigns

Sep 16, 2015

Inspiring brand loyalty these days can be challenging. Many experts argue that building loyalty is no longer just about offering the best prices or strong customer service, but rather the entire experience a consumer has with your brand, its products, services and your employees.

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Tags: insurance, Insurance Marketing, Vya, customer onboarding, brand loyalty, insurance industry

Stay ahead of the curve with streamlined marketing operations

Sep 10, 2015

We all know that feeling when an executive stops by our office or forwards an email about the latest and greatest marketing technology, trend or tool. I don’t know about you, but it usually stops me in my tracks.

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Tags: marketing resource management, marketing operations, dealers, Vya, franchise, agents

Calm, cool and collected: The importance of relaxing at work

Aug 27, 2015

If you’re reading this at work right now, stop. Take a deep breath. Roll your shoulders back and straighten up in your seat. Now proceed.

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Tags: marketing resource management, Vya, Simplifying, relaxing at work, general

The “new” Vya, from the inside out

Jul 29, 2015

There is a lot of energy and excitement flowing around the halls of Vya right now. Our big brand relaunch last week certainly has something do to with that (though we have always been a high-energy group). To me, that’s because our new brand is so true to who we are, have always been and will always be. Vya captures our dedication, determination and focus that our employees live every single day, from the inside out.

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Tags: branding, marketing resource management, local marketing, Vya

Introducing Vya

Jul 21, 2015

Today is an exciting, and emotional, day for me. Today, DocuStar is becoming Vya.

More than 20 years ago, I had a vision for the print industry. I saw the opportunity to provide quality, reliable print jobs quickly to our clients. Since DocuStar opened its doors, our clients came to know us for not just the quality of our work, but also the quality of our people and the care and attention we bring to every single one of our jobs.

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Tags: marketing resource management, marketing operations, Vya, DocuStar

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