How to Drive Revenue through Indirect Sales Channels

Jun 06, 2014

Many companies are leveraging indirect sales channels and partnerships as a strategy in today’s competitive market. The goal in channel relationships is building the perfect mix of partners that will reach a large number of customers and improve the customer experience while reducing costs.

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Tags: Blog, sales, marketing, partner, channels, accountability, relationship, training, customer, incentive

How to Create a Learning Environment for Your Marketing Team

May 15, 2014

Has rational ignorance impacted your organization’s social media activity yet? Rational ignorance is the decision not to become more informed about something because the perceived cost of the additional intelligence — in terms of both effort and expense — is more than the expected return on the knowledge gained.

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Tags: Blog, Twitter, marketing, social media, learning, training, organization

3 Tips for Building a Social Media Lifelong Learning Environment

Sep 11, 2013

International Literacy Day was Sept. 8, but we’ve decided to celebrate and promote it all month long with a series of blog posts based on marketing and business books we’ve recently read. Today’s featured title is John C. Maxwell’s "Leadership Gold."

Has rational ignorance impacted your organization’s social media activity yet? Rational ignorance is the decision not to become more informed about something because the perceived cost of the additional intelligence — in terms of both effort and expense — is more than the expected return on the knowledge gained. It’s not a condition you’re excited to encounter if you’re trying to create a lifelong learning environment.

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Tags: Blog, Twitter, Klout, social media, literacy, leadership, learning, training

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