A Mindset for Keeping Your Social Media Journey on Track

Jun 13, 2014

In 1903 Dr. Horatio Jackson set off on a journey from San Francisco to New York becoming the first person to cross the United States in a “horseless carriage.” At the time there were only 150 miles of paved roads in the entire country. In addition, there were no gas stations and virtually no road maps as we know them today. This was America's first transcontinental road trip, and like many road trips that would follow it included breakdowns and wrong turns.

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Tags: Blog, Twitter, LinkedIn, marketing, social media, business, online, horatio jackson, strategy, social platforms, organization

May 2014 Monthly Marketing News Snapshot

May 28, 2014

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the May Marketing News Snapshot.

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Tags: branding, Blog, Twitter, mobile, marketing, technology, content, twitterstorm, strategy, customer, tweetchat, digital

Five Ways to Adapt to Constant Change in the Workplace

Mar 21, 2014

“I’ve been in this business for 30 years, and I’ve never seen it like this.”

I can recall hearing that statement three times over the course of my adult working life. The first time I heard it was very early in my career. My boss at the time had been a part of the Texas oil field service industry for more than 30 years, and the mid-80s oil crash was taking its toll. What once had boomed was now busting, stripper wells that had been profitable were being plugged, and new drilling activity came to a virtual standstill. Prospects in the oil business were looking pretty dim.

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Tags: Blog, social media, employer, computer, business, career, leadership, change, employees, management, strategy, function, company, volunteer, growth, digital, evolve, applications, organization, world wide web

Create Your Own Formula for Success

Feb 28, 2014

I grew up in Grinnell, Iowa, a small town in the rural Midwest. It’s not exactly the place you would expect to find the most prolific scoring basketball team in the nation. Grinnell College’s run-and-gun offense is considered unorthodox, even chaotic, but it is fun to watch. Grinnell’s record as of February 22nd is 18 wins and 5 losses. In the second game of this season, senior guard Jack Taylor scored 109 points, the third highest in NCAA history in a 173-123 victory over Crossroads College. According to Head Coach David Arseneault’s book titled “The Running Game: A Formula for Success,” his strategy is based on five basic principles:

The team must take at least 100 shots in a game. The goal is to attempt a shot every 12 seconds and try to get the ball back within 10 seconds.

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Tags: branding, Blog, marketing, social media, Customer Acquisition, service, innovative, customers, audience, creative, campaigns, prospects, contract, strategy, organizations, fun, relationship-building, loyalty

How to Localize Social Media Marketing

Jul 23, 2013

We’ve spent a lot of time on this blog discussing the challenges and benefits of localizing your marketing strategy across both traditional and digital marketing channels, and you’d be hard-pressed to find a marketer that doesn’t see the value in the practice. But there’s one marketing channel where questions about localization remain and answers are hard to come by: social media.

When I was at the Integrated Marketing Week Conference in June, this was a continuing theme and topic of conversation, whether it came up in presentations, questions to speakers or simply conversations among attendees, so it’s clearly an issue of great consternation in the marketing community. That being said, let’s take a look at some possible strategies that can help businesses overcome the challenges of social media localization.

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Tags: branding, Blog, facebook, Twitter, engagement, LinkedIn, messaging, marketing, social media, localized marketing, local marketing, segmentation, SMB, integrated marketing week conference, content, strategy

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