Recapping the ABA Bank Marketing Conference 2016

Oct 03, 2016

Last week I was in Nashville with Vya’s Kandi O’Connor and Tracy McIntosh attending the ABA Bank Marketing Conference 2016 – a terrific event for bank marketers to zero in on the latest trends in digital marketing, branding and customer engagement.

Speaker Kimberly Capps, COO of Southern Bank, perfectly captured the overall spirit of the event when she shared this quote by Jeff Yabuki: “The only thing moving faster than technology is customer expectations.”

Read More >

Tags: bank marketing, brand consistency, financial services, social media

If the customer is not “engaged,” has marketing failed?

Jul 01, 2014

Research shows that we tend to remember:

Read More >

Tags: Blog, Twitter, engagement, marketing, social media, interaction, retention, customer

Why Companies Should Engage Employees in Social Media

Jun 23, 2014

The value of social media use in the workplace has become an important discussion among companies. No one will question the rapid growth of social media and its impact on a company, but many organizations struggle with allowing employees to engage in social media while also protecting against potential risks to corporate reputation.

Read More >

Tags: Blog, risk, facebook, Twitter, marketing, communication, social media, content, companies, employee advocacy, workplace

A Mindset for Keeping Your Social Media Journey on Track

Jun 13, 2014

In 1903 Dr. Horatio Jackson set off on a journey from San Francisco to New York becoming the first person to cross the United States in a “horseless carriage.” At the time there were only 150 miles of paved roads in the entire country. In addition, there were no gas stations and virtually no road maps as we know them today. This was America's first transcontinental road trip, and like many road trips that would follow it included breakdowns and wrong turns.

Read More >

Tags: Blog, Twitter, LinkedIn, marketing, social media, business, online, horatio jackson, strategy, social platforms, organization

How to Create a Learning Environment for Your Marketing Team

May 15, 2014

Has rational ignorance impacted your organization’s social media activity yet? Rational ignorance is the decision not to become more informed about something because the perceived cost of the additional intelligence — in terms of both effort and expense — is more than the expected return on the knowledge gained.

Read More >

Tags: Blog, Twitter, marketing, social media, learning, training, organization

April 2014 Monthly Marketing News Snapshot

Apr 30, 2014

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the April Marketing News Snapshot.

Read More >

Tags: Blog, facebook, Twitter, mobile, marketing, social media, email, mashable, charity, instagram, trend, future, centscere, social startups, marketingprofs, news, digital, brands, emarketer, direct marketing news, snapshot, local marketing automation

Why Your Company Needs a Blog

Apr 24, 2014

Most serious businesses with a website have a blog. Why? It’s a direct communication channel to share relevant, timely information and a simple way to connect with your customers and prospects. When your company actively blogs, it sharpens your focus to help target your market. However, a blog is also an avenue for conversation and gives your company a voice.

Read More >

Tags: Blog, engagement, SEO, social media, content, web, online presence, companies, business, sharing information, promotional, website

March 2014 Monthly Marketing News Snapshot

Mar 27, 2014

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the March Marketing News Snapshot.

Read More >

Tags: Blog, facebook, Twitter, mobile, marketing, social media, email, charity, instagram, trend, future, centscere, social startups, news, digital, brands, emarketer, direct marketing news, snapshot, local marketing automation

Five Ways to Adapt to Constant Change in the Workplace

Mar 21, 2014

“I’ve been in this business for 30 years, and I’ve never seen it like this.”

I can recall hearing that statement three times over the course of my adult working life. The first time I heard it was very early in my career. My boss at the time had been a part of the Texas oil field service industry for more than 30 years, and the mid-80s oil crash was taking its toll. What once had boomed was now busting, stripper wells that had been profitable were being plugged, and new drilling activity came to a virtual standstill. Prospects in the oil business were looking pretty dim.

Read More >

Tags: Blog, social media, employer, computer, business, career, leadership, change, employees, management, strategy, function, company, volunteer, growth, digital, evolve, applications, organization, world wide web

Create Your Own Formula for Success

Feb 28, 2014

I grew up in Grinnell, Iowa, a small town in the rural Midwest. It’s not exactly the place you would expect to find the most prolific scoring basketball team in the nation. Grinnell College’s run-and-gun offense is considered unorthodox, even chaotic, but it is fun to watch. Grinnell’s record as of February 22nd is 18 wins and 5 losses. In the second game of this season, senior guard Jack Taylor scored 109 points, the third highest in NCAA history in a 173-123 victory over Crossroads College. According to Head Coach David Arseneault’s book titled “The Running Game: A Formula for Success,” his strategy is based on five basic principles:

The team must take at least 100 shots in a game. The goal is to attempt a shot every 12 seconds and try to get the ball back within 10 seconds.

Read More >

Tags: Blog, marketing, social media, Customer Acquisition, service, innovative, customers, audience, creative, campaigns, prospects, contract, strategy, organizations, fun, relationship-building, brand, loyalty

SUBSCRIBE TO MONTHLY NEWSLETTER