Lake Wobegon Marketing Strategies

May 01, 2014

“Where all the solutions are best-in-class, the ROI is proven, and customers are engaged.”

Sounds great, doesn’t it? If you are a fan of Garrison Keillor who reports the news from Lake Wobegon – a fictional town in Minnesota – on the radio show “A Prairie Home Companion,” you probably recognized my spin on his tag line; “Reporting from Lake Wobegon, where all the women are strong, all the men are good-looking, and all the children are above average.” It’s a fun show, and I’m sure you would enjoy listening.

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Tags: Blog, ROI, marketing strategy, solutions, capabilities, customers, customer relationships, proven solution, radio show, best in class, achievements, business, news, market-leading, garrison keillor, leading provider, lake wobegon, organization

Forget Branding! What’s Social Media’s Role in Direct Marketing and Sales?

Nov 08, 2013

Okay, so don’t forget about branding, but everyone always talks about social media in the context of branding. So today, we’re going to focus on social media’s role in building your bottom line by closing deals…

It’s very easy in life to embrace an “out with the old, in with the new!” attitude. After all, newer is most always perceived to be better. The problem with this attitude is that it supposes the correct course of action is one or the other; a classic “if not A, then B” scenario. While that’s a theorem that’s important for software developers, mathematicians and philosophers to know, it’s not necessarily a good rule for businesses to follow.

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Tags: Blog, digital marketing, direct mail, ROI, Twitter, sales, LinkedIn, social media

Building Internal Brand Advocacy

May 14, 2013

Last Thursday, DocuStar and the Cincinnati American Marketing Association teamed up to host a panel
discussion featuring executives from the Cincinnati region. Participating in the event were Jerry Kathman, President and CEO of LPK; Chris McNamee, Vice President Marketing, Hobsons; Ed Burghard, CEO & Manager at The Burghard Group; and Heather Adkins, Vice President, Chief Strategy and Mission Officer, The Christ Hospital Health Network; and moderating was Dan Knowles, President of Brand Ubiquity.

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Tags: branding, Blog, ROI, executive leadership, buy-in, MOL, brand advocacy, Cincinnati AMA, employee engagement, marketing, c-level, human resources, Marketing Organizational Leadership

Marketing Organizational Leadership – Alan See, Part Two

Mar 18, 2013

Leadership Toolset #10: Social Media & Content Marketing

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Tags: Blog, marketing tools, ROI, leads, expectations, social media marketing, CMO, content strategy, engagement, marketing campaign

Three Ways to Bridge the Digital Talent Gap

Mar 07, 2013

As we discussed in a previous post about the emergence of the Chief Digital Officer, there is a growing gap in what marketing, advertising and PR professionals have been trained to do and what they are ideally expected to do in their roles. New technologies demand new skills, and as businesses learn to harness those technologies in different functional areas, the job descriptions of marketers are evolving past traditional notions.

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Tags: Blog, digital marketing, ROI, talent gap, data analysis, chief digital officer, advertising technology, MRM, marketing resource management, local marketing automation

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