A Mindset for Keeping Your Social Media Journey on Track

Jun 13, 2014

In 1903 Dr. Horatio Jackson set off on a journey from San Francisco to New York becoming the first person to cross the United States in a “horseless carriage.” At the time there were only 150 miles of paved roads in the entire country. In addition, there were no gas stations and virtually no road maps as we know them today. This was America's first transcontinental road trip, and like many road trips that would follow it included breakdowns and wrong turns.

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Tags: Twitter, LinkedIn, marketing, social media, business, online, horatio jackson, strategy, social platforms, organization

How to Create a Learning Environment for Your Marketing Team

May 15, 2014

Has rational ignorance impacted your organization’s social media activity yet? Rational ignorance is the decision not to become more informed about something because the perceived cost of the additional intelligence — in terms of both effort and expense — is more than the expected return on the knowledge gained.

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Tags: Twitter, marketing, social media, learning, training, organization

Lake Wobegon Marketing Strategies

May 01, 2014

“Where all the solutions are best-in-class, the ROI is proven, and customers are engaged.”

Sounds great, doesn’t it? If you are a fan of Garrison Keillor who reports the news from Lake Wobegon – a fictional town in Minnesota – on the radio show “A Prairie Home Companion,” you probably recognized my spin on his tag line; “Reporting from Lake Wobegon, where all the women are strong, all the men are good-looking, and all the children are above average.” It’s a fun show, and I’m sure you would enjoy listening.

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Tags: ROI, marketing strategy, solutions, customers, proven solution, radio show, business, news, garrison keillor, leading provider, lake wobegon, organization

Five Ways to Adapt to Constant Change in the Workplace

Mar 21, 2014

“I’ve been in this business for 30 years, and I’ve never seen it like this.”

I can recall hearing that statement three times over the course of my adult working life. The first time I heard it was very early in my career. My boss at the time had been a part of the Texas oil field service industry for more than 30 years, and the mid-80s oil crash was taking its toll. What once had boomed was now busting, stripper wells that had been profitable were being plugged, and new drilling activity came to a virtual standstill. Prospects in the oil business were looking pretty dim.

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Tags: employer, computer, business, leadership, change, employees, management, strategy, volunteer, growth, digital, evolve, applications, organization, world wide web, social media

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