Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the May Marketing News Snapshot.
May 29, 2013
In our April Marketing News Snapshot, we shared this article from Direct Marketing News. It features Susan Wojcicki, SVP of Advertising at Google, discussing five trends shaping the future of digital advertising. While they all warrant monitoring, these three in particular jumped out at me, coming from a marketing technology background. For deeper explanations of the trends, be sure to read the article by Ryan Joe. To see how the future of digital advertising compares to that of digital marketing, and the role marketing technology plays in that future, keep reading below!
Tags: branding, digital marketing, online marketing, google, online advertising, advertising trends, marketing, scalability, digital advertising, marketing trends, creative production, collaboration, brand consistency, marketing technology, personalization
Apr 16, 2013
Change can be scary, both in life and in business. To change often requires hard work and commitment, and most of the time the outcome or results of those efforts are uncertain. In business, technology is constantly driving change. While some industries are quick to embrace that change, others are slow to adapt.
Tags: digital marketing, big data, manufacturing, direct mail, online marketing, brand management, traditional marketing, campaign management, financial services, insurance, MRM, social media, marketing technology, marketing resource management
Leadership Toolset #10: Social Media & Content Marketing
The concept of social media – a reach of millions, limitless targeted messaging, free to all – is a marketer’s dream. Yet many business-savvy professionals just don’t see its value and, if they do, still don’t know how exactly to squeeze that value out of it. But whether understood or not, social media is changing the business landscape, and failure to adapt could have implications that stretch beyond the marketing department. Adaptation requires knowledge of the technology and the willingness to reach out across department lines to build true organizational success.
We invited Alan See, the third most-followed CMO on Twitter according to Social Media Marketing Magazine, to share insight he’s picked up from 25 years of experience helping businesses develop profitable marketing strategies that drive sales and growth. He has served in senior roles at MindLeaders, AT&T, Seapine Software, AberdeenGroup, Teradata, SAS Institute, Cap Gemini Ernst & Young, and NCR Corporation in addition to facilitating courses on marketing and management theory as an associate faculty member for University of Phoenix. He has recently started a new business, Alan See CMO Temps, LLC. Alan’s perspective on the subject of social media marketing is as comprehensive as any you’ll find, and he held nothing back in sharing that perspective with us.