Brandemonium Breaks Out in Cincinnati

Oct 25, 2017

Cincinnati, the “brand capital of the world,” recently served as the backdrop for Brandemonium, a week-long, experiential, brand-focused conference and festival. Vya was fortunate to have a front row seat to this first-ever international brand event, which took place right here in our own back yard.

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Tags: branding, brand consistency, marketing technology, marketing productivity, brand experience, marketing staff

Rebalancing Act: Shifting Staff Focus from Martech Back to Marketing

Sep 28, 2017

How would you characterize the strength and effectiveness of your marketing organization? Do you have the right talent, martech tools and focused strategy required to compete at the level necessary to grow within your industry?

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Tags: human resources, marketing technology, marketing as a service, marketing staff, martech, MaaS

How Marketing as a Service Works for Lean Marketing Teams

Aug 31, 2017

Technology’s role in transforming marketing cannot be understated. Digital channels, automation and a multitude of platforms have helped expand the marketer’s role, requiring expanded skillsets and increased IT investments for successful execution of marketing plans. Yet most marketing teams remain understaffed and overburdened. It is in this environment that marketing as a service (MaaS) has emerged.

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Tags: human resources, MRM, marketing technology, marketing resource management, marketing as a service

Where are you going? Get there with a marketing technology road map.

Apr 30, 2015

In a recent webinar, Ian Michiels, principal and CEO of Gleanster Research, spoke of the importance of developing a road map for planning and implementing marketing resource management (MRM) software. This thought really struck a chord for me. A road map can serve many different purposes: it sets expectations, identifies possible roadblocks and helps ensure a smooth implementation.

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Tags: MRM, marketing technology, marketing resource management, local marketing, print, local marketing challenges,, marketing planning, systems

Marketing Technology Deployment: Five Keys to Success

Dec 18, 2014

That first step – it can make or break you. In sports, that first step can launch you into the lead of the race, or help you beat your defender down the field. A good first step often puts you in position for success. It’s no different in business, especially when it comes to technology.

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Tags: Blog, MRM, marketing technology, marketing resource management, marketing operations, Gleanster, implementation, deployment

Usability: Ignore It at Your Own Risk

Dec 11, 2014

kandi-quote-usability_v2That “uh-oh” moment…When you are looking to buy something – cell phone, smart TV, any piece of technology, really – what’s one of the first questions you ask the sales person? You want to know what the product can do; what it’s capable of. It’s often not until after we make the purchase that we step back and realize we have no clue how to make the product do what we bought it to do. It happens all the time in business, too; especially when it comes to marketing technology. The issue is usability and, according to a recent report by Gleanster on marketing resource management systems, “ease of use” is one of the most important criteria we should consider in the evaluation and buying process.

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Tags: Blog, MRM, marketing technology, marketing resource management, marketing operations, Gleanster, usability

A New Model for Marketing Operations

Dec 05, 2014

Jay Blog New Model no quoteGleanster, a leading voice in business technology research, insight and analysis, recently released their benchmark report on marketing resource management (MRM). Even living in a world that revolves around MRM every day, it’s always important to occasionally step back and view the industry through a fresh lens, and this report certainly provides that. More than anything, it does a good job of painting the challenges marketers face today as they look for MRM (and technology in general) to improve operations.

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Tags: Blog, MRM, marketing technology, marketing resource management, local marketing, marketing operations, Gleanster

Bottom-Up Communication Helps Corporate Learn from Distributed Local Sales Force

Nov 19, 2014

Communication, communication, communication. Great business strategies rely on it. Effective sales relationships bank on it. And in a distributed environment, successful marketing plans depend on it.

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Tags: Blog, marketing technology, distributed sales channels, local marketing, sales and marketing alignment

“Moments Matter” in Delivering a Seamless Brand Experience

Oct 28, 2014

“Moments matter,” said Kyle Lacy, an author and thought leader on digital marketing trends, at the recent Connections 2014 Conference in Indianapolis. “Every touch point and every connection is an opportunity to deliver a seamless brand experience to delight your customers.”

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Tags: Blog, brand consistency, marketing technology, localized marketing, local marketing, marketing channels

Five Ways to Improve Revenue through Smart Co-Op Funding

Oct 20, 2014

“A penny saved is a penny earned.” We’ve all heard the wise words of Ben Franklin at some point in our lives. And when it comes to your personal finances, it’s generally pretty good advice. Even when it comes to business, specifically your co-op / market development fund, there’s a tendency for leadership to be content with money going unspent – it helps the marketing and sales teams finish the quarter or year within their budget and the leftover money simply drops to the bottom line. But when you really look at the numbers, sorry Ben; a penny saved is revenue left on the table.

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Tags: Blog, sales, marketing technology, marketing resource management, co-op funds, market development funds, indirect sales channel

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