Ensuring Brand Consistency in a Distributed Marketing Model

Mar 10, 2016

Overseeing brand consistency in communications with customers and prospects can be challenging for any organization, and especially challenging in a distributed marketing model. When going to market with a large, disperse sales force - including agents, branches, franchises or dealers - brand consistency across these channels is critical. Even details that may seem subtle, such as logo size, brand colors and the tone of messaging can dramatically impact how your organization is perceived.

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Tags: brand consistency, marketing resource management, distributed marketing

Distributed Marketing and Technology - Friend or Foe?

Feb 10, 2016

The onset of the Digital Age has added layers of complexity to the challenges faced by marketing leaders. For those in a distributed marketing environment, where corporate marketing and local sales channels simultaneously represent a single brand, the increase in complexity is exponential.

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Tags: marketing resource management, local marketing, distributed marketing

4 Steps for Localized Marketing

Jan 27, 2016

Making a local connection can be a good way to capture your audience’s attention. But, how do you effectively adapt your content to local buyers and markets? Below are some tactical steps for localized marketing.

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Tags: localized marketing, marketing resource management, local marketing, distributed marketing

New Systems Can Streamline Your Marketing Management Process

Jan 13, 2016

As many marketing professionals know, the marketing management process often gets bogged down in redundant, routine tasks. These tasks, such as tracking down approvals, locating collateral, managing budgets, do little to help you achieve corporate goals. To really make an impact on the business, marketers need to identify opportunities to automate insignificant tasks to free up time for strategic endeavors. Marketing resource management (MRM) systems are one example of a technology designed to optimize marketing workflow. Here’s your guide to opportunities for optimizing your marketing management process.

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Tags: brand management, campaign management, marketing resource management, local marketing, marketing operations, distributed marketing, marketing management process

Three reasons to get up close and personalize your marketing

Dec 03, 2015

“Dear Sir or Madam…”

In the days before technology made it easier to personalize correspondence, it would be common to get several pieces of mail addressed to “sir or madam” or “resident” on any given day.

However, technology like marketing resource management systems has changed this. Savvy marketers can do more than customize the name of the person receiving the note. They can also tailor messages and images, both digitally and in print.

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Tags: direct mail, insurance, marketing resource management, personalized marketing

Is Your Team Mired in Marketing Minutia?

Oct 28, 2015

Every day, marketers are tasked with more and more responsibilities. We need to think big picture, but at the same time support sales staff spread across the country. Our productivity can take a hit when we stop focusing on innovative projects in order to cross items off our to-do list.

When we get mired in this marketing minutia – the every day tasks that keep us from planning, innovative and creating powerful new campaigns – it’s time to look for ways to streamline activities and improve productivity.

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Tags: financial services, marketing productivity, marketing resource management, Vya, streamline marketing

Generate demand, increase sales by bringing together marketing, sales and production

Oct 08, 2015

It’s no secret that when sales and marketing work together, sales can jump. Add production teams, and these groups can create a well-oiled machine: one that can generate demand, predict need and increase sales. When you’re a manufacturer, that insight is critical to running a smooth operation.

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Tags: manufacturing, sales, marketing, marketing resource management, increase sales, how to increase sales, how to increase manufacturing sales, sales and marketing alignment

Simplify your marketing process for more powerful, meaningful results

Sep 24, 2015

Every day, marketing and operations teams face a number of hurdles just to get the right message in front of the right consumer. They need to help local branches and employees customize marketing materials, but still maintain oversight of marketing pieces.

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Tags: financial services, marketing resource management, marketing operations, marketing process, Vya

Stay ahead of the curve with streamlined marketing operations

Sep 10, 2015

We all know that feeling when an executive stops by our office or forwards an email about the latest and greatest marketing technology, trend or tool. I don’t know about you, but it usually stops me in my tracks.

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Tags: marketing resource management, marketing operations, dealers, Vya, franchise, agents

Calm, cool and collected: The importance of relaxing at work

Aug 27, 2015

If you’re reading this at work right now, stop. Take a deep breath. Roll your shoulders back and straighten up in your seat. Now proceed.

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Tags: marketing resource management, Vya, Simplifying, relaxing at work, general

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