Streamline key marketing processes, and help increase productivity.

Jul 01, 2015


When you manage marketing campaigns and processes across a widespread region, there are often opportunities to increase your marketing productivity and create scale to connect efficiently with more consumers. But, sometimes identifying those opportunities can be difficult because marketers are so busy, and focused, on creating and implementing campaigns.

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Tags: marketing process optimization, marketing productivity, marketing process

How Marketing Resource Management Helps to Streamline Co-op Marketing

Oct 04, 2012

According to iMedia Connection, it is estimated that manufacturers invest $50 to $520 billion dollars in co-op marketing programs annually. In comparison to the estimated total U.S. advertising spend this year of $153 billion, reports iMedia, that translates to a lot of money available for co-op programs, but much of this funding is “left on the table.” According to the article:

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Tags: Blog, co-op marketing, manufacturing, marketing process optimization, financial services, insurance, Distributed Sales Model, MRM, marketing technology, marketing resource management

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