Where are you going? Get there with a marketing technology road map.

Apr 30, 2015

In a recent webinar, Ian Michiels, principal and CEO of Gleanster Research, spoke of the importance of developing a road map for planning and implementing marketing resource management (MRM) software. This thought really struck a chord for me. A road map can serve many different purposes: it sets expectations, identifies possible roadblocks and helps ensure a smooth implementation.

Read More >

Tags: MRM, marketing technology, marketing resource management, local marketing, print, local marketing challenges,, marketing planning, systems

Subscribe Here!

Podcast_2020-CTA-6