Generate demand, increase sales by bringing together marketing, sales and production

Oct 08, 2015

It’s no secret that when sales and marketing work together, sales can jump. Add production teams, and these groups can create a well-oiled machine: one that can generate demand, predict need and increase sales. When you’re a manufacturer, that insight is critical to running a smooth operation.

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Tags: manufacturing, sales, marketing, marketing resource management, increase sales, how to increase sales, how to increase manufacturing sales, sales and marketing alignment

Leadership Insights for the Marketing Executive

Jul 29, 2014

It is our pleasure to welcome Christina Motley to our Marketing Organizational Leadership series. A strategic marketing executive, Christina has earned over 200 awards for her leadership, creativity, writing and results across all marketing and communications channels. We talked to her about her book, Leadership Philosophies From Unsung Leaders: A compilation of principles and best practices from real people demonstrating positive change through positive leadership.

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Tags: Blog, marketing, Marketing Organizational Leadership, leadership

How To Make A Difference When You’re Neither Feared Nor Loved

Jul 16, 2014

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Tags: Blog, marketing leadership, marketing

If the customer is not “engaged,” has marketing failed?

Jul 01, 2014

Research shows that we tend to remember:

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Tags: Blog, Twitter, engagement, marketing, social media, interaction, retention, customer

Why Companies Should Engage Employees in Social Media

Jun 23, 2014

The value of social media use in the workplace has become an important discussion among companies. No one will question the rapid growth of social media and its impact on a company, but many organizations struggle with allowing employees to engage in social media while also protecting against potential risks to corporate reputation.

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Tags: Blog, risk, facebook, Twitter, marketing, communication, social media, content, companies, employee advocacy, workplace

Quality check: Is 99.9% good enough?

Jun 19, 2014

People are human, and that means mistakes are bound to happen. In fact, few of us get through the workday without making a single error, so should 99.9% be considered good enough? Google the phrase “99.9% is good enough” and see what comes back. For the most part you will uncover the following (at 99.9% quality you can expect):

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Tags: Blog, marketing, businesses, mistakes, quality, leadership, managers, organizations

A Mindset for Keeping Your Social Media Journey on Track

Jun 13, 2014

In 1903 Dr. Horatio Jackson set off on a journey from San Francisco to New York becoming the first person to cross the United States in a “horseless carriage.” At the time there were only 150 miles of paved roads in the entire country. In addition, there were no gas stations and virtually no road maps as we know them today. This was America's first transcontinental road trip, and like many road trips that would follow it included breakdowns and wrong turns.

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Tags: Blog, Twitter, LinkedIn, marketing, social media, business, online, horatio jackson, strategy, social platforms, organization

How to Drive Revenue through Indirect Sales Channels

Jun 06, 2014

Many companies are leveraging indirect sales channels and partnerships as a strategy in today’s competitive market. The goal in channel relationships is building the perfect mix of partners that will reach a large number of customers and improve the customer experience while reducing costs.

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Tags: Blog, sales, marketing, partner, channels, accountability, relationship, training, customer, incentive

How to Keep a New Initiative Alive

Jun 06, 2014

Bell Telephone developed the first automatic switchboard in 1910 after projections indicated that by 1925 every adult woman in America would be needed to staff the manual switchboards that were in place. Do you think the new innovative automatic system was an immediate hit with telephone customers and the industry experts? Well, probably not with everyone:

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Tags: Blog, risk, marketing, resources, the innovator's dilemma, customers, companies, persistence, culture, learning, innovation, organizations, growth, balance, conflict

May 2014 Monthly Marketing News Snapshot

May 28, 2014

Stay better informed as a marketing professional with this monthly series highlighting the latest developments in all things marketing. Get caught up with the May Marketing News Snapshot.

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Tags: Blog, Twitter, mobile, marketing, technology, content, twitterstorm, strategy, customer, tweetchat, digital, brand

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