New Systems Can Streamline Your Marketing Management Process

Jan 13, 2016

As many marketing professionals know, the marketing management process often gets bogged down in redundant, routine tasks. These tasks, such as tracking down approvals, locating collateral, managing budgets, do little to help you achieve corporate goals. To really make an impact on the business, marketers need to identify opportunities to automate insignificant tasks to free up time for strategic endeavors. Marketing resource management (MRM) systems are one example of a technology designed to optimize marketing workflow. Here’s your guide to opportunities for optimizing your marketing management process.

Read More >

Tags: brand management, campaign management, marketing resource management, local marketing, marketing operations, distributed marketing, marketing management process

3 ways to engage franchisees in local marketing efforts

Nov 24, 2015

Franchises face unique challenges when it comes to local marketing. They are reliant on local owners to share corporate-supplied marketing campaigns and messages, but are not always able to measure effectiveness, or even tell if franchisees used materials provided.

That can be a big problem. If franchisees aren’t engaged in marketing strategies and techniques, then customers aren’t receiving carefully crafted materials – representing a loss to revenue and a waste of time and money spent creating campaigns that never get used.

Read More >

Tags: localized marketing, local marketing, franchise, marketing strategies, marketing techniques, how to market franchise, distributed marketing, franchise marketing best practices, Drive sales, through-channel marketing, franchisee marketing, franchise marketing campaign, franchise local marketing

Four questions to consider when creating a multi-channel marketing campaign

Oct 01, 2015

In today’s marketing landscape, reaching consumers where they are is more critical than ever. They want information easily accessible across an increasingly diverse set of channels.
Read More >

Tags: multichannel marketing, local marketing, Vya

3 tips to reach local consumers with compelling, compliant marketing materials

Aug 20, 2015

Today, financial services marketing teams face what seem to be competing needs: They need to reach more local consumers, but still need to maintain control of marketing materials to ensure compliance is met and brand standards are upheld.

Read More >

Tags: financial services, MRM, localized marketing, local marketing, financial services marketing, compliant marketing materials

Local marketing - it’s more than just search strategy

Aug 07, 2015

Nailing a search strategy is important for many local marketing campaigns. But it’s not the only element. Even in today’s marketplace, smart relationship-based strategies are still as important—or in some cases, more important—than search alone.

Read More >

Tags: localized marketing, marketing resource management, local marketing, search marketing, franchise

The “new” Vya, from the inside out

Jul 29, 2015

There is a lot of energy and excitement flowing around the halls of Vya right now. Our big brand relaunch last week certainly has something do to with that (though we have always been a high-energy group). To me, that’s because our new brand is so true to who we are, have always been and will always be. Vya captures our dedication, determination and focus that our employees live every single day, from the inside out.

Read More >

Tags: branding, marketing resource management, local marketing, Vya

Empower local branches, staff with customizable local marketing campaigns

May 07, 2015

Every day, bank branches and employees are spread across regions interacting with their local customers. Those relationships provide valuable insights into the unique needs of communities and consumers.

Read More >

Tags: net finance 2013, marketing resource management, local marketing, print, local branch marketing, systems

Where are you going? Get there with a marketing technology road map.

Apr 30, 2015

In a recent webinar, Ian Michiels, principal and CEO of Gleanster Research, spoke of the importance of developing a road map for planning and implementing marketing resource management (MRM) software. This thought really struck a chord for me. A road map can serve many different purposes: it sets expectations, identifies possible roadblocks and helps ensure a smooth implementation.

Read More >

Tags: MRM, marketing technology, marketing resource management, local marketing, print, local marketing challenges,, marketing planning, systems

Local marketing budgets, made easy

Apr 23, 2015

We work with a lot of clients who need help managing their local marketing budgets. Managing, allocating and approving requests across a number of marketing budgets – from co-op to market development funds; advisory council budgets to target market funds and more – can become a complex task. 

Read More >

Tags: localized marketing, local marketing, co-op funds, solutions, market development funds, local marketing budgets, systems

When MDF, Co-Op Funds Get Left on the Table, Sales Get Left Out in the Cold

Mar 12, 2015

Encourage vendor participation with solid MDF, co-op program

 

Market development funds (MDF) and co-op funds are one way to effectively reach local audiences. Managed correctly, these tools can motivate and incentivize affiliates, channel partners, resellers, distributors, or other third party sellers to put your brand’s message in the local marketplace with company-approved campaigns.

Read More >

Tags: manufacturing, local marketing, co-op funds, MDF funds

SUBSCRIBE TO MONTHLY NEWSLETTER