How and Why Franchise Consumer Marketers Are Going Local

Jan 25, 2018

A shift is underway from national to local franchise marketing.Could there be a shake-up on the horizon regarding national advertising funds paid into by franchisees for the purpose of promoting franchise brand awareness at the national level? The answer may very well be “yes,” as new research indicates franchisors are shifting from an over-investment in national-level marketing to locally targeted campaigns, in order to tap into the local movement that consumers are increasingly embracing.

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Tags: local marketing budgets, franchise, franchise local marketing

Local Marketing Insights Could Be Hiding in Your MDF Funds

Apr 21, 2016

There are many industries that use some form of MDF, co-op, or local advertising funds. Whether it is manufacturing companies selling through dealers or franchisors selling through franchisees for example, these industries who don’t sell directly to consumers can find it challenging to get a complete picture of their customer at the local level. Fortunately, by effectively managing and tracking how local marketing dollars are being spent, you can gain marketing insights that you may be missing today:

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Tags: localized marketing, local marketing, MDF funds, local marketing budgets, sales support, sales and marketing alignment, marketing budget management, co-op dollars

Local marketing budgets, made easy

Apr 23, 2015

We work with a lot of clients who need help managing their local marketing budgets. Managing, allocating and approving requests across a number of marketing budgets – from co-op to market development funds; advisory council budgets to target market funds and more – can become a complex task. 

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Tags: localized marketing, local marketing, co-op funds, solutions, market development funds, local marketing budgets, systems

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