By the time a customer walks into your location, he or she has already had multiple interactions with your brand, many of them online. They came in wanting something more – an experience that not only drives them to make the purchase, but form a deeper bond with your brand and your offerings. The fact they are in your location means they’ve decided to take the relationship with you one step further – what are you doing to engage them?
Oct 22, 2015
Today, consumers experience your brand across a wide-variety of platforms. As a corporate marketer, you often have control over many of these: corporate-run social media accounts, websites, marketing campaigns and more.
But, sometimes control is looser in areas where it needs to be the strongest: in-store and other in-person interactions.