How to Identify Your Ideal Customer Profile – and Why it’s Important

Apr 22, 2014

There’s a big payoff to understanding your market – the better you get to know your target customer, the bigger the rewards. Focusing on selling to the wrong prospect can lead to wasted time and even failure, but is there a foolproof method to finding the perfect client?

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Tags: sales, marketing, businesses, discipline, companies, people, key metrics, industries, data points, revenue, employee size, customer, characteristics

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